comscore Instagram Stories: 6 ways it's winning the race against Snapchat
News

Instagram Stories: 6 ways it's winning the race against Snapchat

Instagram Stories has nearly 100 million more daily active users than Snapchat in less than a year of its launch. That's a big gap too soon.

insta story 2

When Instagram Stories rolled out last August, Snapchat was the fastest-growing social network. It had trumped Twitter, Instagram and Facebook in quarterly growth and was making it to every list of World s Most Innovative Companies . And why not? Back in 2013, Snapchat had pioneered the raw, impermanent, short-form visual content format Snaps as it was called that is now a rage, with everyone from WhatsApp and Facebook Messenger to homegrown Hike trying their hands at what they call Stories or a series of images that disappear within 24 hours of being posted. Also Read - Disney Pixar Filter: How to get and use the 3D cartoon face filter on Snapchat, Instagram, TikTok

Also Read - WhatsApp is soon to change the way your data is backed up: What it means?

Snapchat unfortunately couldn t hold onto its first-mover advantage after Instagram Stories launched. And in less than three quarters since August 2016, Instragram Stories surpassed Snapchat in Daily Active Users (DAUs) a metric that ascertains the relevance of an app in the user s everyday life. Not only that, many Snapchat users, especially celebrities, content publishers and brands, have flocked to Instagram Stories as they see more value in the Facebook-owned platform. ALSO READ: Instagram Stories now has 250 million daily users, lets you share replay of your Live videos to Stories Also Read - WhatsApp introduces 'Papa Mere Papa' stickers to celebrate Father's Day: How to download, send?

Global influencer marketing agency Mediakix estimates that influencers are now using Instagram Stories 25 percent more than Snapchat each day. According to Google Trends, Instagram Stories has been twice as popular as Snapchat since its launch. Purely on the basis of user base too, Instagram is ahead. It is now a 700-million strong network, while Snapchat has only 300 million users. Out of that, the Snaps feature is used by 160 million, while Instagram announced two days ago that Stories was being used by 250 million people daily.

So, what really reigned Snapchat s march in the social media world? Was it the dearth of further innovation or the lack of strategic focus? Was it the IPO that bombed something that happened with Twitter? Or was it Instagram s vigour and vision that made Stories an instant, scalable success?

Diverse audience

The audience on Instagram is not only larger than Snapchat but also significantly more diverse. Snapchat right from its inception was the uber-cool, hipster app, hugely popular among teenagers and young adults. Its frivolity (read: dog and bee filters or even dick pics ) was its unique selling point. And perhaps its undoing. The very nature of the product made it millennial-centric and kept the older, mature users, who sought valuable networking opportunities, at bay. Instagram scored on that front as it offered even the 40-year-olds a meaningful sharing platform. When Stories launched, that vast, diverse user-base took to the new feature almost organically.

Easy, user-friendly interface

In the social tech world, user-friendliness is of utmost importance. They say Facebook is user-friendly, Twitter is not. That is why it is stagnating. Similarly, Instagram is beautifully intuitive and user-friendly, whereas Snapchat is clunky and confusing. Even the most tech-savvy user would take months to fully comprehend its functions. Apparently, Snapchat s parent company Snap Inc. had to prepare a detailed step-by-step guide on How to Use Snapchat for its investors at the time of going public.

Content discoverability

If you re new to Snapchat, you wouldn t know whom to follow. Discoverability of content is a real issue, unless you look up the exact handle of the user. On Instagram though, you get to follow suggestions (like on Twitter) based on your interests and interactions. The Explore tab is a great way of finding out what s happening around you. For a new user, thus, Instagram instantly becomes more easy and welcoming. Even if users are not posting themselves, Stories are viewable right on top of their homepages. This often inspires passive content consumers to turn into active content creators. Nothing of this sort is possible on Snapchat owing to its design and functions. ALSO READ: Instagram rolls out Location, Hashtag Stories on Explore

Size of app

Snapchat is a fairly heavy app at 58 MB. Instagram, on the other hand, takes up less than 23 MB, thus saving storage space on your device. Users who have 16 GB or less variants of smartphones, tend to retain lighter apps when they run out of space. Perhaps, it resulted in many users deleting Snapchat purely because of the kind of space it was taking up.

Feature-rich and innovative

Yes, Snapchat was highly innovative, disruptive even, and was credited for bringing disappearing photos to public consciousness. Instagram received some flak initially for cloning that feature with Stories. However, the Facebook-backed app has outscored Snapchat in the last one year when it comes to new features, content formats, and innovative additions.

First up, unlike Snapchat, Instagram has the permanent Photo Feed to fall back on even if nothing else works. Most users come for that. Professional photographers and artists use it as a network to exhibit their work to the world. Instagram filters set off a whole revolution in photo apps.

Secondly, Instagram brought live video capabilities (ala Facebook Live) to Stories and allowed users to broadcast on their profiles through Instagram Live Stories. Engagement skyrocketed as live broadcasts could be viewed only in real-time. The video would disappear as soon as broadcasts ended. But after the success of Live, Instagram has now enabled playbacks for broadcasts and allows users to retain Live Stories for 24 hours before they disappear. Now, all this is missing on Snapchat, and alienating many brands, celebrities and influencers, who see Live Stories as a fine, cost-effective way to build an audience.

Thirdly, Instagram introduced cool new features like Boomerang and Rewind within Stories in addition to a bunch of stickers, location and weather tagging. It also allowed tagging of @handles within Stories, something that’s missing on Snapchat. Only now has Snapchat borrowed Instagram’s location feature and introduced Snap Maps. While the doodle features might be similar on both apps, Instagram still scores better when it comes to the overall experience on Stories.

Deep linking abilities

Instagram allows users to hyperlink in profile bios, public posts, private DMs and even in Stories. This is a gap area for Snapchat that restricts it to just a visual messaging app as opposed to a meaningful platform for content-sharing and networking. Earlier Instagram would allow linking on user bios only, but has now enabled it overall, thus helping brands and publishers to direct traffic to other pages. This has turned Instagram into a crucial marketing channel and is leading to a growth in Instagram for Business as well. ALSO READ: Indian hacker group leaks data of 1.7 million Snapchat users after CEO s poor country comments: Report

Is Snapchat irrelevant then?

Not yet, but it could well be. And Snapchat knows that too well. Late last year, the company launched its first hardware product Spectacles (retro sunglasses with a built-in video camera) that makes it clear that it is thinking beyond its instant photo-messaging app. Snapchat is still growing its user base but Instagram Stories is just growing it way faster. Hence, it becomes imperative for the former to create new growth opportunities outside of the app.

There are reports that Snapchat is pivoting into a hardware company and might be launching a smartphone soon. According to Mediakix, Snap Inc. recently embarked on a hiring mission to beef up its hardware engineering, telecommunications, and manufacturing departments. Of the 36 new hires since August 2016, 16 have previous experience from Motorola, 7 from Apple, 6 from Google, 3 from HTC, and one each from Verizon and Nokia, the report stated.

Well, that surely points toward something. We ll find out soon!

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: June 23, 2017 10:20 AM IST
  • Updated Date: June 23, 2017 10:29 AM IST



new arrivals in india

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Best Sellers