Whatever said and done, regardless of all the feature borrowing and inspirations that Facebook-owned Instagram has been accused of, the company has been working to make the platform more interesting than ever. The latest addition to Instagram is going to be the ability for users to add a gallery of pictures as a single update, just like a photo album on Facebook. Also Read - Disney Pixar Filter: How to get and use the 3D cartoon face filter on Snapchat, Instagram, TikTokAlso Read - How to use Snapchat's viral Cartoon 3D Style Lens
Basically, you must have noticed sponsored posts with that little carousel of posts that lets you swipe through a bunch of photos in a row, in that one individual post. Well, apparently, Instagram is testing that feature to bring it to all users. Also Read - Instagram will now show ads on Reels just like Stories
Currently, this feature is only available to some testers on the Beta version of the Android app (10.7.0). The beta testers, who were able to access the feature, get an option that lets them post an entire album of pictures, allowing them to select up to 10 images at a time. In addition to that, users will be able to apply separate filters and edits to each image in the album.
Image credit: DroidLife
For sponsored posts, the feature was rolled out back in March 2015, but ever since, it has been exclusive to only those who were willing to pay money to the platform. But, fortunately, after two long years, we, the cheap seat audience, will soon be able to access the feature too. ALSO READ: Instagram s Snapchat-inspired Stories reaches 100 million daily active users in two months.
Now, since we talked about the many inspired-features on Instagram, this naturally, reminds us of Facebook albums, but then again, with whole new take, that is sure to be commended by the users. If you actually think about it, all this while, Instagram has been playing smart. Even if it has been pulling in already existing features from other platforms, you can t deny that it stitched these borrowed features in the best possible way to its application.
For instance, the Instagram Stories was a undoubtedly a blatant copy of the Snapchat s Stories feature, however, the feature has seen another level of success on Instagram, altogether. The integration of Boomerang in the Stories and Live video Stories feature has given the app a new edge. ALSO READ: Instagram Live Stories begins rolling out; here s how it works
In fact, a recent report by TechCrunch analyzed that following the launch of Instagram Stories, there has been a decline in Snapchat Story usage by up to 40 percent. Based on an analysis by the social media content industry, it has been observed that Snapchat Story view counts witnessed a decline between 15 to 40 percent. The decline in Snapchat view numbers is also impacting a lot of online celebrities. One such online artist reported that her Snapchat Story views declined from 150,000 to 90,000 following the launch of Instagram Stories in August 2016.
Tell us what are your views on the Instagram and Snapchat rivalry? Did you also find yourself slowly moving towards Instagram? Let us know in the comments below.
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