comscore Instagram's Direct feature rolled out in India; Instagram Live coming soon
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Instagram's Direct feature rolled out in India; Instagram Live coming soon

Instagram has lately shifted its focus from only sharing photos, and is going pretty much the Snapchat way. It has now started rolling out disappearing live video and messaging features.

instagram-live-video-launched

Instagram has lately been introducing features that seem to be heavily inspired by Snapchat. Last month, the company introduced disappearing live video and messaging features, and now it has started rolling them out. While the ephemeral messaging feature has been globally rolled out, the live video feature is currently restricted to the US audience. Instagram has also revealed the Live will be rolled out in other countries, including India, very soon. Also Read - Instagram testing new Collab feature for posts, Reels: Here's how it works

Also Read - Instagram Sensitive Control feature launched: Here's how to limit sensitive content in Explore tab

Also Read - Top 5 free Android apps on Google Play store this week

Instagram’s Direct feature is pretty much like what Snapchat offers. In essence, using Direct, messages or videos shared between friends or groups will now disappear after being viewed twice. To do this, swipe right on the app’s homescreen and then capture a video or photo. When done, tap the arrow to send it privately to a friend or group. Whatever you send will disappear after being viewed twice.

Instagram Live, which has been rolled out in the US, is quite similar to Facebook Live. However, there is one major difference between the two. On Instagram, your Live video will disappear after 24 hours, and users cannot watch recaps. Whereas on Facebook, you can choose to save your live broadcasts to your profile so that your friends can watch them later.

instagram-live-video-streaming

As for the Live video feature in Instagram, the feature was announced back in November. Just like Instagram Stories, your live broadcasts will disappear after 24 hours. Instagram gives you the leeway of live-streaming for up to an hour through the Instagram app. During your broadcast, you can also pin comments or turn-off comments altogether, just like Facebook. You will also be able to find the Live video streaming feature in the Explore page. ALSO READ: Instagram now lets you remove followers, block comments, and more

Instagram Live is built on the app s Stories feature. All you need to do is swipe right to access the camera, Instagram will show you the Live option in a red dialogue box on top. Once you go live, your profile picture that appears in the Stories bar will get an icon so that your followers know that you are live-streaming and they may also receive a notification that you re live-streaming as well, again, just like the Facebook‘s Live feature.

In 2016, Instagram has received quite a few new features. If we look back, Instagram kicked-off the year with introducing a black-and-white design and unveiling a new logo. Back in August, Instagram launched Instagram Stories which is one of its most-used features. The feature let users share their moments throughout their day in the form of a story. The company recently also announced the integration of Boomerang and @mentions to make the story on Instagram more engaging.

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  • Published Date: December 14, 2016 12:45 PM IST



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