After revamping its entire look and logo last month, Instagram‘s new algorithm that customizes the sequence of appearance of posts has started to roll out. This algorithm update enables the best posts to show first as opposed to the posts showing in a chronological manner. Instagram has revealed that its users on an average miss out on 70 percent of the feed on the platform. Also Read - How to hide likes on Instagram, Facebook if you don't want social media validationAlso Read - How to download Instagram videos on Android, iOS, PC
By ‘best posts’, Instagram basically means prioritizing the content that you care about and the ones that you are likely to engage more. This would ensure that users do not miss on posts they really want to see. Instagram explains the content sequence will be based on likelihood you ll be interested in the content, your relationship with the person posting, and the timeliness of the post.” Also Read - Happy Friendship Day 2021: How to send Friendship Day wishes Stickers on WhatsApp
This algorithm is a lot similar to the one used by Facebook’s News Feed ordering system. Facebook seems to have decoded users psychology that they want to see posts on their feed that they enjoy and posts from people they care about, and not necessarily that are recently posted.
Instagram’s new update is bothering many brands and Instagramers. When Instagram had announced in March that they were about to bring a change in its order postings, it caused a lot of concerns among these professionals and they began to ask their followers to turn on notification so they wouldn t miss out on their posts. Naturally, if brands post something that users have not been engaging with a lot, it would barely reach any audience. Also, for budding Instagramers the algorithm would make it quite a task to gain followers.
Nevertheless, Instagram has been working on new tools for businesses called Insights , which is an in-app analytics system. It allows the users to track the behavior of their posts and the reaction of the audience towards it. Clearly, Facebook is looking to explore more monetization opportunities with the new changes and give liberty to brands to convert their posts into ads in a few clicks.
The new Instagram algorithm has now gone live for most users, and the ones who haven t, will all receive the update over this month. Apart from Instagram and Facebook, Twitter has also made some tweaks to move away from the strict chronological order. Twitter has included a ‘While you were away’ feature that shows the content on top from those you might have missed. But the micro-blogging platform also gives an opt-out option to its users.