Domestic smartphone maker Intex Technologies on Monday appointed industry veteran Rajiv Bakshi as its Chief Marketing Officer (CMO). Also Read - Flipkart Budget Days: Offers on Micromax Canvas Infinity, Sony Xperia R1 Dual, YU Ace and more
An alumnus of the Harvard Business School, Bakshi will look after the entire Intex range of mobile and consumer durables, the company said in a statement. Also Read - Intex launched its 4K UHD Smart TV with integrated Jio Cinema App; starts from Rs 52,990
“His immense expertise in strategic marketing and brand management will augment Intex’s growth and profitability,” said Keshav Bansal, Director, Intex Technologies. Also Read - 70% mobile phone users in India switched brands in Q2: Report
Prior to joining Intex, Bakshi worked at Discovery Networks India and South Asia region for 13 years.
“Serving millions of customers, Intex is recognised amongst the distinguished group of national brands that have demonstrated continuous growth over the last two decades,” said Bakshi.
According to Counterpoint Research, Intex has 2.5 per cent market share in the Indian market.
Bharti Airtel has now roped in with Intex Technologies to launch a range of affordable 4G smartphones with advanced features.