Consumer electronics player Intex Technologies today said it has forayed in the refrigeration space and has launched three direct cool refrigerators. The refrigerators will be available at a price range of Rs 10,900 to Rs 14,300 and the company plans to introduce frost free models next year, it said in a statement. Also Read - Flipkart Budget Days: Offers on Micromax Canvas Infinity, Sony Xperia R1 Dual, YU Ace and moreAlso Read - Intex launched its 4K UHD Smart TV with integrated Jio Cinema App; starts from Rs 52,990
“After the phenomenal response our products have got, we have enhanced our portfolio with refrigerators. With the inclusion of these product categories, we are sure it will further establish a consumer connect and help in consolidating our position,” Intex Technologies Director and Business Head-Consumer Durable and IT Nidhi Markanday said.
The market for refrigerators in the country is estimated to be 13 million units. ALSO READ: Microsoft s Cortana to help refrigerators in food management