comscore iPhone 7 emerges as top seller in European Union Five nations: Report
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iPhone 7 emerges as top seller in European Union Five nations: Report

iOS managed to gain market share of 22.7 percent in EU5 which comprises of France, Germany, Italy, Spain and Britain.

  • Published: March 16, 2017 9:00 PM IST
iphone-7-lead-photo-1

iPhone 7 was a top seller in EU5 with iOS holding a 22.7 percent share — a climb of 2.4 percentage points. Android was second and accounted for 74.3 percent of smartphone sales, with a marginal increase from 72.9 percent in the three months ending January, a new report said. EU5 stands for European Union Five, in which France, Germany, Italy, Spain and Britain are members. Also Read - PUBG New State receives over 17 million pre-registrations as closed alpha testing ends

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According to Spain-based consumer research firm Kantar Worldpanel, iOS achieved continued growth across most regions, except for Japan, Spain and Urban China. Android also continued to post market share increases in all regions but the US. The report said iOS and Android were the only two dominating operating systems in the world with BlackBerry OS, Symbian or Windows Mobile losing their grip.

“February’s Mobile World Congress 2017 demonstrated the true state of the market, with re-emerging brand names Nokia and Blackberry capturing a lot of attention, but now operating on Android rather than on their own legacy operating systems,” said Lauren Guenveur, Global Consumer Insight Director for Kantar Worldpanel ComTech.

Two all new Android smartphones — Nokia 3 and 5, plus the expanded global release of the Nokia 6 — could do well in Western Europe due to loyalty to the Nokia brand name, the report noted. ALSO READ: Nokia 3310, Nokia 5, Nokia 3 and Nokia 6 global variant launched at MWC 2017: Price, specifications and features

“HMD Global’s focus on revitalizing the Nokia name seems concentrated on quality for cost. Its three new Android phones are priced at Euro 229 or less, with Android Nougat, Google Assistant, aluminum construction and otherwise solid mid-range specs,” added Dominic Sunnebo, Business Unit Director for Kantar Worldpanel ComTech Europe.

Meanwhile, Android remained dominant in Asia accounting for 83.2 percent of smartphones sold in Urban China — an increase of 9.3 percentage points versus the same period a year ago. Huawei continued to dominate the region at 26.6 percent. Apple and Xiaomi are the second and third largest manufacturers in Asia, with 16.6 percent and 14.5 percent shares respectively. The picture was different in the US.

Android accounted for 56.4 percent of smartphone sales in the US — down 1.8 percentage points from the period a year earlier. iOS accounted for 42 percent of smartphone sales — up 2.9 percentage points year-on-year.

BONUS VIDEO: Moto G5 Plus Review

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  • Published Date: March 16, 2017 9:00 PM IST


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