Apple s Maps fiasco is well documented and something that will not be easily forgotten by the guys at the Cupertino campus. The huge PR disaster saw CEO Tim Cook issuing a public apology and firing Scot Forstall and Richard Williamson. Despite how bad it looks, the reality is something completely different and according to The Guardian, Google has actually been losing Maps users on iPhones to Apple in the US. Also Read - Face ID to reach Macs, all iPhones and iPads in a couple of years
The Guardian quotes a ComScore report which claims that Google now has less than 58 million users who opt for Google Maps for directions in the US. This is a massive drop from 81 million users it had on iPhone and Android in September 2012. In contrast, off a total of 60.1 million iPhone users in the US, around 35 million use Apple s default mapping application.
There is no particular reason for why users are opting for Apple s native Maps, but mobile analyst Ben Wood believes it s all because of Apple s efforts to give its maps as much attention as possible. The thing is, on an iPhone all roads lead to Apple’s maps. They’re putting this front and centre for users, and getting more confident, Wood said.