The big screen Apple iPhone XS Max’s estimated cost for 256GB storage variant is just $50 extra than last year’s 64GB iPhone X. According to estimates shared by TechInsights in a teardown (via MacRumors), total component cost of iPhone XS Max 256GB is around $443, which is nearly $50 more expensive than the estimated $395.44 component cost of the 64GB iPhone X.
The 6.5-inch OLED display in the Apple iPhone XS Max is the most expensive component in the smartphone, as it is larger than the iPhone X. It is suggested to be of $80.50, while the A12 chip and modems are the second most expensive parts at $72. The 3D Touch functionality doesn’t affect the cost much now. Apple has reportedly cut down on display cost in the iPhone XS Max by removing some 3D Touch components that were previously included in the iPhone X.
TechInsight‘s component cost breakdown further suggests that flash storage in iPhone XS Max costs $64 to Apple, and it is the third most expensive component.
The other expensive parts in the handset include cameras at $44, whereas the housing and mechanical components at $55. The iPhone XS Max clearly has larger housing than the iPhone X, and the internal frame is said to cost more as well.
In retail, Apple is taking on the margin of $50 over the extra $50 that it is putting in initially for the iPhone XS Max. Apple retails the unlocked iPhone XS Max at $1,099, which is $100 higher than the previous generation iPhone X, as well as the new iPhone XS.
Watch Video: Apple iPhone XS, XS Max, and XR First Look
In comparison to iPhone XS, the iPhone XS Max cost is higher due to larger OLED display, larger battery, more non-volatile memory, and a significant increase in the cost of non-electronic components.