comscore IT companies in China reportedly hiring female cheerleaders to motivate male programmers
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IT companies in China reportedly hiring female cheerleaders to motivate male programmers

Chinese IT companies are known for being efficient, with programmers, developers and tech personnels being the backbone of many such companies. While long working hours and monotonous job routine is

cheerleaders-stock-image

Chinese IT companies are known for being efficient, with programmers, developers and tech personnels being the backbone of many such companies. While long working hours and monotonous job routine is tiring, IT companies in China are reportedly hiring female cheerleaders to motivate male employees and boost productivity. Also Read - Let our firms take part in 5G trials, China tells India

chinese-cheerleaders-it-companies
State-run 
Trending in China posted on its Facebook page, “Internet companies across China are embracing programming cheerleaders, pretty, talented girls that help create a fun work environment.” “According to the HR manager of an Internet company that hired three such cheerleaders, programmers are mostly male and terrible at socializing, and the presence of these girls have greatly improved their job efficiency and motivation,” the Facebook page description says. Also Read - India bans 43 more Chinese apps over security concerns

The scheme has received some criticism for being sexist towards women and stereotypic male programmers, but some tech firms think motivating programmers who are terrible at socializing could be helpful in getting the most out of them. Also Read - Huawei Nova 8 SE smartphone with 66W Super-Fast Charge launch in China

They say, laughter is the best medicine and these pretty, young cheerleaders are hired exactly for that. They spend most of their time in IT offices and are tasked to keep high morale while creating a fun working environment. The role of these female cheerleaders is simple, buying breakfast for the programmers, playing ping-pong, casual chitchatting and singing songs.

At this point of time, it’s not pretty clear if this trend will see any widespread acceptance, but engineers from across the globe might be keeping a close tab on future developments as things unfold.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: August 22, 2015 1:58 PM IST
  • Updated Date: August 22, 2015 2:03 PM IST



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