Chinese mobile phone manufacturer Transsion Holdings, which entered the Indian market with its itel Mobile brand, has been ranked sixth in the overall feature phone segment in the first quarter of operations in India. The company has announced 15 products till now with eight feature phones and seven smartphones. In July, itel said it has sold more than one million handsets its launch in May. According to the market research firm Cyber Media Research (CMR), itel garnered close to two per cent market share in the feature phones’ category and has sold over 1.4 million handsets operating in 11 states. Also Read - FIR filed against Twitter India again, now over child pornography content
The company has also started its second phase retail roll-out in Madhya Pradesh, Orissa, Chhattisgarh, Maharashtra, Andhra Pradesh, Karnataka, Tamil Nadu, Kerala, Arunachal Pradesh, Assam, Meghalaya and Tripura. Currently, itel has more than 500 distributors and close to 30,000 retailers and it aims to increase the number of distributors to 1,000 and retailers to 80,000 by the end of this year. Also Read - Ola to offer free oxygen concentrators to the needy
According to a report published earlier this year, Market research and consulting services firm CyberMedia Research (CMR) announced its forecast for the Indian mobile handsets industry, pegging the total units expected to be shipped in India at 250 million units, up 4 percent vis-à-vis 2015. Smartphones will continue to be the growth engine for the market, expected to grow at 37 percent compared to 32 percent average growth for the previous three years, a CMR statement said.
Smartphones will continue to show resilience and grew at an annual average growth of 32 percent while feature phones continued to shrink. The decline in feature phone shipments was 17 percent on an annual average basis.