Transsion Holdings seems to be setting a competitive foot in India with its Itel smartphone brand. The company operates mostly in offline market in budget segment. Recently, it launched an entry-level Itel A62 smartphone with dual rear camera setup, face unlock, and Bokeh mode. Now, the company is all set to launch its first ever budget smartphone with dual-rear camera setup.
In June, the Transsion Holdings said it will be looking at capturing a bigger pie of the competitive smartphone segment, and now it seems that with its Itel brand, the company will aggressively look to launch youth highlighted features in Itel smartphones. The company is planning on soon launching a new smartphone in India. This upcoming device is said to be a part of Google’s Android Go initiative. In other words, it will be an affordable device running stock Android OS out-of-the-box.
In addition to stock Android, the upcoming smartphone will also feature a dual-camera setup at the back. Up front will be a tall full-screen display with possibly an 18:9 aspect ratio. The company’s last three devices to launch with full-screen 18:9 display were the S42, A44 Pro and A44.
These smartphones went on sale in offline market with a starting price of Rs 5,799. The Itel S42 was priced at Rs 8,499, while the A44 was priced at Rs 5,799. The Itel S42 comes equipped with a 5.65-inch Full HD+ TFT IPS screen with a resolution of 720×1440 pixels, and a pixel density of 285ppi. It packs Qualcomm Snapdragon 425 SoC with 3GB of RAM and 16GB of internal storage.
Itel became the fastest growing smartphone brand in Bangladesh with a growth of 564 percent year-on-year (YoY) in the first quarter of 2018, capturing 10 percent market share. It left behind South Korean electronics major Samsung that saw 46 percent decline in shipments, according to Counterpoint Research.