comscore It's not Rs 10.65 lakhs, the most expensive Apple Watch is worth Rs 72 lakhs!
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It's not Rs 10.65 lakhs, the most expensive Apple Watch is worth Rs 72 lakhs!

lux watch

If you thought Rs 10.65 lakhs was a lot to shell out for an Apple Watch Edition, you are in for another surprise. A US-based company Brikk has revealed a diamond studded 18-karat gold plated custom designed Apple Watch, which will effectively set you back by $114,995 (approximately Rs 72 lakhs). Yes, believe it. Also Read - Apple AR headset to launch in late 2022 with mac-level computing power: Kuo

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Calling it the Lux Watch, it is a modified Apple Watch with diamonds and plating in yellow gold, pink gold or platinum. It is available in two versions the Lux Watch Deluxe and the Lux Watch Omni. Also Read - Apple starts sending alerts to users impacted by Pegasus spyware

First spotted by Mashable, the watches are up for pre-order and will be shipped 4-6 weeks after the Apple Watch is officially released into the market. The Lux Watch Deluxe has diamonds and gold plating only on the dial, buttons and strap, while the belt is left plain. At the time of pre-order, Brikk takes a deposit of $3,000 (approximately Rs 1.80 lakhs) which is non-refundable. The Deluxe edition costs between $48,995 and $49,995 (approximately Rs 31 lakhs).

luxxx

The Lux Watch Omni is fully diamond clad till the tip, including the full strap set. At the time of pre-order, Brikk takes $10,000 (approximately Rs 6 lakhs) which is non-refundable. The Omni edition costs between $109,995 and $114,995 (approximately Rs 72 lakhs).

The Deluxe and Omni editions are all available in 38mm and 42mm sizes, and can be made in 18-karat yellow gold, pink gold or even platinum.

RELATED: Why Apple s $10,000 Watch makes sense

This mad pricing effectively makes it the most expensive smartwatch on this planet, not that the $10,000 price tag didn’t make it expensive enough. Many trolled Apple for this exorbitant pricing, and one guy even made a thousand pixel website to sell ad space at $1 per pixel to raise money to buy the Apple Watch Edition for $10,000 (approximately Rs 6 lakhs). Clearly Brikk is betting big on Apple Watch’s success.

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  • Published Date: March 18, 2015 6:52 PM IST



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