Chinese smartphone maker iVOOMi announced its partnership with e-commerce major Flipkart to enhance its marketing strategy for the Indian market. The company intends to utilise Flipkart’s marketing intelligence support to target smartphone users in smaller cities and towns across the country. Also Read - iPhone 11, iPhone XR up for grab with massive discount on Flipkart Big Saving Days saleAlso Read - Flipkart Big Saving Days sale begins: Pixel 4a, Realme X7, Samsung Galaxy F62, more on discount
iVOOMi plans to facilitate its Research and & Development (R&D) in Hong Kong and China with support from Flipkart’s analytics of smartphone usage in India.
“We are glad to be associated with the e-commerce major Flipkart. Through their verified intelligence reports, our focus is to ensure the development of latest technology in the most cost-effective range, as desired by users in this geography,” said Ashwin Bhandari, CEO, iVOOMi India, in a statement. ALOS READ: Chinese smartphone maker iVOOMi to invest Rs 250 crore in India
iVOOMi also chose Flipkart as its exclusive sales partner for its upcoming range of smartphone. The cost of the smartphones will range between Rs 5,000-Rs 10,000.