Domestic online fashion marketplace Jabong has said that it has appointed fashion industry veteran Sanjeev Mohanty as its chief executive to steer the company towards its next growth phase. Mohanty will act as chief executive officer (CEO) and managing director effective December 2015, the company said. Also Read - Flipkart shuts down Jabong, redirects users to Myntra websiteAlso Read - Flipkart CEO Binny Bansal resigns after allegations of 'misconduct' surface; Walmart issues a statement in response
Mohanty is a veteran in the fashion industry with over 20 years of experience. Prior to his appointment, he had worked with Benetton India for over 11 years, including 8 years as Managing Director. He was also the General Manager for Madura Garments and Brand Heard for SF Jeans. He has also worked at Levi Strauss as Product Manager for the top wear category. Also Read - Xiaomi has just appointed ex-Jabong Muralikrishnan B as its India COO
“His strong leadership skills and deep understanding of fashion and the Indian consumer, coupled with the continued commitment from GFG’s shareholders, will allow Jabong to further strengthen its position as the leading online fashion destination in India,” Romain Voog, chief executive of Global Fashion Group (GFG), the parent company of Jabong, said.
Jabong was launched in 2012, and is headquartered in Gurgaon. The company is said to have had sales of Rs 811.4 crore and a loss of Rs 454 crore for the 2014 year ended December 31. The company even shut its offices in London and moved to India to cut losses even further. It has recently also been a subject of acquisition for the likes of Paytm and Amazon India.