Back in March, music streaming service Saavn announced its merger with JioMusic, the music streaming arm of Reliance Jio (and by extension, Reliance Industries Limited). At that time, RIL had said that its primary goal would be to make the combined entity one of the largest streaming services in the world. Now, the first apparent signs of Reliance’s efforts towards the realization of that goal have begun to appear.
According to Telecom Talk, some Reliance Jio subscribers are automatically receiving 90 days of ‘Saavn Pro’ subscription on registering with Saavn for the first time with their Jio mobile numbers. This indicates that Reliance Jio could (potentially) be working towards migrating Saavn’s entire music catalog to JioMusic, its own streaming app whose free subscription comes bundled with all Jio plans.
If that’s indeed the case, Jio may soon rebrand its music streaming app to something like JioSaavn. It’s even possible that once the migration is complete, Jio may scrap Saavn in favor of its own app.
Watch: JioPhone First Look
That said, nothing is confirmed at the moment. It’s worth mentioning that at the time of the merger in March 2018, it had been announced that Saavn would continue to operate as an over-the-top (OTT) music streaming platform on all major smartphone platforms (iOS and Android)