Last week, BGR India exclusively reported that former Apple CEO John Sculley was planning on launching a new smartphone brand in India. Economic Times now reports that this brand will be called Obi and the first device will be launched next month.
Inflexipoint, the Singapore-based investment company with Sculley as one of the founding members will be investing about $20 million, which will be used to set up a design center, supply chain and a network for sales and marketing. Another Inflexipoint-owned company in India called Iris Computers will distribute the smartphones in the country via its branches and vendors. Singapore-based Dragon Technology, on the other hand, will get these smartphones manufactured in China and supply them to Iris.
Obi will be led by former head of Micromax s smartphone division, Ajay Sharma, while Vishal Sopory will be named as the CEO of Iris Computers and will be responsible for the distribution.
As mentioned in our earlier report, the first device will be launched in April and will be priced between Rs 5,000 and Rs 15,000.