Jolla entered the Indian markets through an exclusive partnership with Snapdeal last September. Now, the Finland company founded by former Nokia employees, has roped in Snapdeal again to promote its highly customisable Sailfish OS to OEMs, ODMs, and leading Internet, ecommerce, and content players in India.
Calling it the ‘Sailfish OS Alliance’, the partner network is designed to create opportunities for regional device vendors and premium Internet service providers. So essentially, the partnership is with a vision to expand the reach of the Sailfish OS to more smartphone users, outside the Jolla brand. The independent Sailfish OS offers a user experience, which is highly customisable, and offers deep integration of regional Internet services, m-commerce and digital content.
The first Jolla smartphone came to India in September last year exclusively through Snapdeal with a price tag of Rs 16,499. In November, reports of Jolla looking for Indian partners to develop smartphones powered by its Sailfish operating system surfaced. “We are looking for local players for using Sailfish OS. Android is dominant in the market but we feel users should have a choice. We would want to expand the market for Sailfish OS,” Jolla co-founder and Chief Operating Officer Marc Dillon had told PTI.
“With ‘Sailfish OS Alliance’ in India, Jolla and Snapdeal.com are answering to the increasing demand for creating differentiated mobile user experiences in the market. Jolla’s Sailfish OS is the only commercially available mobile OS that offers the unique opportunity for local businesses to integrate their services on a prominent location in the user interface, while offering a ready access to a wide range of applications thanks to its Android app compatibility. Integrating local payment solutions, and the Snapdeal.com service, the offering is perfect for successful mobile business,” the company said in a statement.
Jolla also revealed that it was particularly interested in regional Internet companies from Russia, India, China and Japan, which are large enough markets and have strong interest to build their independent mobile ecosystems.