US-based technology firm Kodak launched its HD LED TV series in partnership with Noida-based Super Plastronics Pvt Ltd (SSPL) in India. SPPL, which is Kodak’s licensed partner, has launched five HD LED TVs in screen sizes of 32, 40 and 50 inches at a price point of Rs 13,500 and upwards. The company would initially sell the TVs online with channel partners like Shopclues, Flipkart and Amazon. However, Shopclues will be launching its 32-inch series exclusively on its website. Also Read - Independent TV assures TRAI that it has taken steps to ensure conformity to new regulatory frameworkAlso Read - TRAI hopeful of 90% customer on-boarding by February 1 deadline for new tariff regime: RS Sharma
“We also have an offline set up. We first want to be established and popular on online channels and then go offline. We will decide after this quarter how much time we will take in doing it,” said SPPL Director Avneet Singh Marwah. He added that the company has a pan India infrastructure with over 100 service centres. Steven Overman, President, Kodak’s Consumer and Film Division and Global Chief Marketing Officer said, “We are very pleased to partner with SPPL to address the burgeoning market for TV sets in India.”
“Kodak has played a key role in the development of the entertainment industry in India and around the world. We look forward to providing consumers in India with a new range of great Kodak-branded products”. SPPL and Kodak have plans to launch 4K TV and curved TV series in the fourth quarter of this fiscal. “We would be very aggressive in the price point for these series,” he added.