comscore Lamborghini to use Apple AR for new Supercar unveiling in 360 degree
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Lamborghini to use Apple AR for new Supercar unveiling in 360 degree on your iPhone or iPad

Lamborghini Apple AR virtual experience will enable the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, to look closely at both its exterior and interior details

  • Published: May 7, 2020 11:48 AM IST
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Luxury automobile manufacturer Lamborghini is set to unveil its new Huracan EVO RWD Spyder sports car on Thursday, using Apple’s AR Quick Look technology. Using Apple’s AR Quick Look, the car maker aims to bring its latest V10 super sports car directly to customers and fans worldwide. Also Read - Apple iPhone SE 2020 teardown video reveals how the Taptic Engine works

“New technologies have accelerated rapidly during this time of global emergency, and Lamborghini is pioneering exciting new possibilities,” Stefano Domenicali, Chairman and CEO of Automobili Lamborghini said in a statement. Also Read - Apple announces WWDC 2020 virtual event will start on June 22

One just need to go to the Lamborghini website on iPhone or iPad, simply tap “See in AR” and the new open-top rear-wheel drive model can be seen in people’s driveways, yards, or even living rooms. The virtual experience enables the viewer to rotate and expand the size of the vehicle, including on a 1:1 scale, to look closely at both its exterior and interior details, and to take pictures of the new car. This functionality will soon be available for the entire Lamborghini range. Also Read - Apple updates 13-inch MacBook Pro with Magic Keyboard, 10th gen Intel processors: Check price in India

“Apple cares deeply about the people of Italy and our friends at Lamborghini. We are inspired by their commitment to return to work safely during this critical time. Apple and Lamborghini share a great passion for design and innovation. We are excited to support the launch of the new Lamborghini with Apple’s augmented reality technology, so that their fans around the world can experience it from the safety of their own homes,” Phil Schiller, Apple’s Senior Vice President of Worldwide Marketing added.

To use AR, a user need an iPhone or iPad with iOS 11 and an A9 processor or later. This includes iPhone 6 and later, including iPhone SE, iPad Pro, iPad, iPad mini, iPad Air, and iPod touch.

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The Lamborghini Huracan EVO RWD Spyder will be unveiled at 7 a.m. EDT. All visitors on the official website will find can experience the launch the virtual 360 by clicking the “See in AR” button there.

Written with agency inputs

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  • Published Date: May 7, 2020 11:48 AM IST