After the cold response that Android One received last year, Google has gone back to the drawing board to completely rethink strategy to ensure that this time the initiative is a success and reaches masses. Economic Times reports that Google is launching the latest Android One smartphone in partnership with local vendor Lava on July 14 for the price of Rs 12,000 roughly, and this time the company has made significant changes in product development and sales strategy. Also Read - Realme C11 2021 launched in India: Will compete against Tecno Spark Go 2021, Lava Z2 Max and moreAlso Read - Lava Probuds launched in India: You can grab it at Re 1 during first sale
Unlike earlier, when OEMs had no say in the hardware of the Android One smartphone, Google this time deeply involved Lava in production to enhance efficiency of the smartphone. It used Lava’s expertise and its understanding of the smartphone market to develop the hardware and have even co-created custom apps and services for making the new Android One device optimal. Also Read - Lava Z2 Max with a 7-inch display launched in India: Price, specifications
“The first-phase partners took devices from original device makers (ODMs) in China and had no say over hardware and software. The latest device is controlled by Lava, which would be in a position to provide an enhanced experience,” an anonymous source told the publication.
The company changed tactics, and did not think about first-time users, like it did last time. To that effect, even the pricing of the smartphone has gone up significantly, almost double than the previous Android One smartphones. Google has even made several sales and distribution changes for this year’s Android One initiative. The previous smartphones were online exclusive making it difficult to penetrate the remotest of areas. The new Android One smartphones will be sold online and offline, and thus offer more reach.
Most of the top Google executives associated with the project will be present at the launch event on July 14. Google, has just like last time, partnered with MediaTek to provide chipsets that will be paired with 2GB RAM. Not much else is known about the forthcoming smartphone. It is also unclear whether partners like Micromax, Xolo and Spice will come out with next-gen Android smartphones.