comscore Leaked emails reveal Snapchat's music plans and acquisition of wearable maker, CEO finds it devastating
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Leaked emails reveal Snapchat's music plans and acquisition of wearable maker, CEO finds it devastating

Snapchat, the ephemeral photo-sharing app recently bought a Google Glass-style wearable technology manufacturer and had further plans to set up a record label, as revealed in the latest leaked emails

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Snapchat, the ephemeral photo-sharing app recently bought a Google Glass-style wearable technology manufacturer and had further plans to set up a record label, as revealed in the latest leaked emails in the ongoing Sony hack. First reported by TechCrunch, Evan Spiegel, the CEO and co-founder of Snapchat sent a memo to the employees in the aftermath of the hack and said he was “devastated” by the revelation. “I felt like I was going to cry,” he added. Also Read - Snapchat celebrates Friendship Day with new Lenses: Here's how to use it

“I’ve been feeling a lot of things since our business plans were made public last night. Definitely angry. Definitely devastated,” he said. “We keep secrets because we get to do our work free from judgment – until we’re ready to share it. We keep secrets because keeping secrets gives you space to change your mind until you’re really sure you’re right,” he added. According to the email, Spiegel met with Sony Music Entertainment’s President of Global Digital Business and US Sales in June and told them that the company was interested in bringing music to the instant messaging client. Also Read - 10 most downloaded mobile apps in 2021 so far: TikTok, Facebook, WhatsApp, more

The details come as another wave of emails leaked by the hacker group named Guardians of Peace. The emails reveal that Snapchat had secretly acquired Vergence Labs, a company that makes Google Glass-like wearable device for a whopping sum of $15 million. Snapchat also bought another company called Scan.me which focuses on QR codes as well as iBeacon technology.”It’s not OK that people steal our secrets and make public that which we desire to remain private. When we’re done being mad and angry and upset, we’re going to keep doing exactly what we are doing. And then we’re going to do it 10 times better,” Spiegel said. “We’re going to change the world because this is not the one we want to live in.” Also Read - Disney Pixar Filter: How to get and use the 3D cartoon face filter on Snapchat, Instagram, TikTok

The timing of the leak is interesting. Just earlier this week, Line, an instant messaging client bought MixRadio, a popular music streaming service from Microsoft. Is music integration on IMs the next big thing?

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  • Published Date: December 21, 2014 8:06 AM IST
  • Updated Date: December 22, 2014 10:17 AM IST



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