In order to strengthen its offline presence across the country, LeEco has announced that it has forged partnerships with six regional retail chains in India to. This marks another milestone in our India journey that has been incredible so far. Our strategy to strengthen our offline business is a testimony to our commitment to the Indian market,” Atul Jain, COO of Smart Electronics, LeEco India, in a statement. Also Read - Struggling LeEco plans smartphone with 18:9 aspect ratioAlso Read - LeEco plans smartphone with 18:9 aspect ratio: Report
“For this, we have tied up with some of the well-known names in offline retail across geographies and we will continue to add more partners as we go along, he added. LeEco has partnered with retail chains like Sangeetha, Poorvika and zonal distributors like Shivalik, AppsYouNeed, Pearl Infotech and PCH to expand its retail network. Also Read - Gionee India operations may be affected amidst financial woes
Through these partnerships, the company will be able to expand its retail base to 2,000 outlets across 65 cities. LeEco will offer Le 1S and Le 1S Eco smartphones through the offline model in the first phase and has plans to offer the entire product portfolio in the offline market in the coming months. By the end of this year, the Chinese conglomerate plans to have 6,000-8,000 outlets across the country.