Being one of the hottest mobile markets in the world, India is a virtual battleground for companies trying to make it to the top in terms of brand value as well as volume. Lenovo, which owns Motorola, has yet again reached the number two spot in CY 2016 when it comes to brand by value and volume, according to the latest IDC report. As per the latest data, Lenovo Mobile Business Group registered 14.8 percent year-on-year growth. Emerging as the second smartphone vendor, Lenovo had a market share of 8.9 percent in current year 2016 and 9.9 percent in the fourth quarter alone. Also Read - Xiaomi Mi Watch Revolve Active India launch date revealed: When's the launch?Also Read - Samsung Galaxy M32 India launch set for June 21, price could range between Rs 15,000 - Rs 20,000
The impressive growth is attributed to Lenovo s aggressive launches in mid-tier and premium segment in the given period. According to the IDC report, the Indian smartphone witnessed growth in 2016 with 109.1 million units of smartphone shipments with a marginal 5.2 percent annual growth. This is strongly attributed to the growth in online sales strategy and the advent of Chinese manufacturers. Based on the data, Lenovo recorded more than half of the online channel s volume. To put into perspective, the company achieved 23 percent in volume and 23.5 percent in value market share in CY 2016. Also Read - Samsung Galaxy Z Fold3, Galaxy Z Flip3 launch on August 27? New report suggests
In just four years of operation in India, Lenovo MBG has been able to create a place amongst the top 2 players in this competitive market. We have emerged as the number one challenger brand in the Indian smartphone market, owing to our customer centric approach and the drive towards real innovation, ensuring that needs across the market segments are catered to. Going forward, we will continue to offer affordable premium experiences in mid-tier mass segment and push for real innovations in the premium segment, said Sudhin Mathur, Executive Director, Lenovo Mobile Business Group India. ALSO READ: Indian smartphone market grew 5.2% in 2016; Samsung tops: IDC
While Lenovo recorded better growth when it comes to value and volume, it was Xiaomi which stole the show in the Q4, 2016. Xiaomi s success is attributed to its robust sales of the popular Redmi 3s range in India. With a mix of online-only and retail-specific models, Xiaomi was able to sell over 3 million units of smartphones from the Redmi 3s range and take up the position of being the second largest smartphone vendor in the country.
On the contrary, Lenovo witnessed slowed shipments as it slipped to the third place with a 17.4 percent decline in shipments sequentially in the Q4 2016 and 14.5 percent over Q4 2015. Motorola E3 Power and Lenovo K5 series accounted for almost half Lenovo s shipments in CY Q42016. ALSO READ: Xiaomi sells 3 million units of Redmi 3s range in India, becomes second largest smartphone vendor
In terms of volume, Samsung continues to be the market leader with a 24.8 percent share. At number three is home-grown Micromax with 8.8 percent market share, followed by new entrant Reliance Jio with an impressive 7.1 percent share, and lastly Xiaomi at 6.6 percent share in CY 2016.
In a September report by IDC, Lenovo overthrew Apple to emerge as the second largest smartphone brand by value in India. It achieved a market of 9.1 percent for brand value and in terms of volume, Lenovo was the third largest smartphone brand in India, with a total market share of 7.7 percent.