comscore Lenovo’s PC sales in India drop by 20% due to demonetization and seasonal slowdown
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Lenovo’s PC sales in India drop by 20% due to demonetization and seasonal slowdown

The sales have declined despite the company adopting mobile wallet payments via Paytm and several attractive EMI schemes.

  • Updated: December 14, 2016 11:51 AM IST
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Lenovo today said its PC sales have fallen by over 20 percent in the past few weeks due to the twin impact of demonetization and seasonal slowdown post Diwali. However, the company has adopted measures like partnering with mobile wallet company Paytm and rolling out EMI schemes to help make purchases smoother for customers facing cash crunch. Also Read - Lenovo Legion 5 Pro launches with Ryzen 5000 CPU, brings Legion Ultimate Support service

Also Read - Best gaming laptops under Rs 1,00,000 in India: MSI GP65 Leopard, Dell G5 and more

Also Read - Best laptops under Rs 50,000 in India in July 2021: Mi Notebook 14, Acer Aspire 3, more

“The first couple of weeks were quite hard hit. We are already seeing almost a full recovery in our top towns and channels like LFR (large format retail) and exclusive stores to an extent. “Smaller towns, the recovery is slower. They have still not come back to pre-levels,” Lenovo India Director Marketing Bhaskar Choudhuri told PTI. Lenovo has gone on a “war path” to see what can be done to help customers.

“We have partnered Paytm. We have also rolled out EMIs to take care of people’s cash crunch,” he said. Asked about the magnitude of the impact, Choudhuri said: “It was upwards of 20 percent (hit). It s vis-a-vis what we see post Diwali, where there is already a slump.” Sales in categories like mobile phones and tablets have been impacted after the government announced scrapping of old Rs 500 and Rs 1,000 notes. Lenovo today launched its new Yoga Book — which is the world’s thinnest 2-in-1 laptop — priced at Rs 49,990. ALSO READ: Lenovo Yoga Book launched in India at Rs 49,990, here are our first impressions

The Windows 10-powered device will be sold exclusively through Flipkart and comes with Real Pen stylus, Book Pad and Real Pen Ink Refills. It also features the ‘halo keyboard’ which is touch-based and lights up whenever the user needs it. When the user uses the Real Pen stylus instead, the keyboard disappears and it turns into a giant writing slab.

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  • Published Date: December 14, 2016 11:30 AM IST
  • Updated Date: December 14, 2016 11:51 AM IST



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