comscore Lenovo’s plan for reviving its smartphone business is basically seeing less of Lenovo, more of Moto branding
News

Lenovo’s plan for reviving its smartphone business is basically seeing less of Lenovo, more of Moto branding

Lenovo-Motorola dual brand strategy will continue in India, but things will be little different in the West.

lenovo-motorola-logos

Lenovo is pulling the trigger on the brand Motorola, once again. Unlike the Indian market, Lenovo and Motorola don t really enjoy a large presence in the US, where LG and Samsung are de facto for the premium Android smartphones. Lenovo, however, wants to change that, and it will be sacrificing its Lenovo branding from all the Motorola phones. The revival efforts also include an increased focus on the premium segment. Also Read - Redmi Note 10S vs Moto G40 Fusion: Comparison of specifications and prices

Also Read - Lenovo Legion gaming laptops with updated Intel 11th Gen H series processors launched

Not that we were not aware of Lenovo s intentions of reviving Motorola brand in the US, Jan Huckfeldt, Motorola’s chief marketing officer, in a recent interview with Android Central, gave more clarity about these future efforts. For starters, there will be a lot of Motorola and less of Lenovo in the future. The company is now putting all of its weight on the Moto brand, which kind of makes sense it has that nostalgia element and perhaps perceived as a more reliable brand. And this is why Lenovo never overrode the Moto branding from its smartphones. Also Read - Top 5 smartphones with great battery life under Rs 20,000 in May 2021: Poco X3, Moto G60 and more

A year ago, we weren’t in a good spot,” Huckfeldt admitted. “We didn’t really handle the challenges [of being integrated into a larger company] well.” “On average, people consider two brands when shopping for something like a phone. They go in and they have something in mind already, he further said.

A few months ago Motorola Chairman and President Aymar de Lencquesaing had expressed similar intentions towards reviving the Motorola branding. Huckfeldt, on the other hand, had then claimed, Give us 12 months, and everyone in the US will know the new Motorola. ALSO READ: Lenovo to revive Motorola brand globally, scraps future smartwatch plans

The statement, however, quickly led to speculations that the company might do away with Lenovo-branded phones altogether. Though later rebuffed, the move could have a significant on the company s presence in India wherein Lenovo and Motorola both co-exist and some of the phones like Moto E3 Power and Lenovo Vibe K6. Lenovo-Motorola combined have been top selling brands online, and is in a close contest with Xiaomi for the second spot in this space.

We will continue with the dual-brand strategy in India and in some other markets. That s the way it had been and will continue to be. How will we evolve over the period of time? We are on a transformational journey. We are looking at different geographies and seeing how consumers see us as and we will evolve from there, Motorola s India head Sudhin Mathur had said shortly after Lencquesaing s remarks. ALSO READ: The Lenovo-Motorola dual-brand strategy in India is here to stay: Sudhin Mathur

For those who aren t up to date with the development, here s a brief background. As you know Motorola was once a prominent player in the mobile phone market, with its Razr series being highly popular worldwide. The company couldn t really catch up with the fast evolving market that was quickly migrating to smartphones. Later Google acquired the company but only to do nothing with the brand much. Back in 2014, Lenovo acquired Motorola.

While Motorola smartphones existed in the market, Lenovo had then started to make some giant strides in the smartphone segment and has been quite successful in the Indian market. A confident Lenovo revealed plans to use Moto by Lenovo branding the Moto phones. However, the plan has now been scrapped.

This year, Motorola is preparing a slew of new smartphone launches. According to rumors and leaks thus far, we are likely to see 2017 versions of Motorola Moto Z and Moto X series. Based on the statements from the top executives of the company, it appears Lenovo will be pushing premium Motorola phones in the US whereas it will continue to target markets like India and Brazil with affordable Moto E and Moto G series of phones. ALSO READ: Moto Z2 Force leaked press render shows off dual-rear camera setup, unibody design and more

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel.
  • Published Date: May 30, 2017 12:00 PM IST



new arrivals in india

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Micromax In Note 1
Micromax In Note 1

10,999

OnePlus 8T
OnePlus 8T

42,999

Samsung Galaxy F41
Samsung Galaxy F41

15,499

Apple iPhone 12 Pro Max
Apple iPhone 12 Pro Max

1,29,900

Apple iPhone 12 Pro
Apple iPhone 12 Pro

1,19,900

Apple iPhone 12 Mini
Apple iPhone 12 Mini

69,900

Apple iPhone 12
Apple iPhone 12

79,900

Poco X3
Poco X3

16,999

Realme Narzo 20A
Realme Narzo 20A

8,499

Realme Narzo 20
Realme Narzo 20

10,499

Realme Narzo 20 Pro
Realme Narzo 20 Pro

13,999

Oppo F17
Oppo F17

16,990

Samsung Galaxy M51
Samsung Galaxy M51

22,999

Poco M2
Poco M2

10,999

Oppo F17 Pro
Oppo F17 Pro

22,990

Realme 7 Pro
Realme 7 Pro

19,999

Realme 7
Realme 7

14,999

Xiaomi Redmi 9A
Xiaomi Redmi 9A

6,799

Vivo Y20
Vivo Y20

12,990

Xiaomi Redmi 9
Xiaomi Redmi 9

8,999

Nokia 5.3
Nokia 5.3

13,999

Motorola Moto G9
Motorola Moto G9

11,499

Realme C15
Realme C15

9,999

Realme C12
Realme C12

8,999

Samsung Galaxy Note 20
Samsung Galaxy Note 20

77,999

Xiaomi Redmi 9 Prime
Xiaomi Redmi 9 Prime

9,999

Oppo Reno4 Pro
Oppo Reno4 Pro

34,990

Samsung Galaxy M01 Core
Samsung Galaxy M01 Core

5,499

Realme 6i
Realme 6i

12,999

Asus Rog Phone 3
Asus Rog Phone 3

46,999

OnePlus Nord
OnePlus Nord

24,999

Infinix Smart 4 Plus
Infinix Smart 4 Plus

7,999

Xiaomi Redmi Note 9
Xiaomi Redmi Note 9

10,999

Samsung Galaxy M01s
Samsung Galaxy M01s

9,999

Vivo X50 Pro 5G
Vivo X50 Pro 5G

49,990

Vivo X50 5G
Vivo X50 5G

34,990

Realme C11
Realme C11

7,499

Poco M2 Pro
Poco M2 Pro

13,999

Realme X3
Realme X3

24,999

Realme X3 SuperZoom
Realme X3 SuperZoom

27,999

Tecno Spark Power 2
Tecno Spark Power 2

9,999

Oppo A12
Oppo A12

9,990

Oppo A52
Oppo A52

16,990

Samsung Galaxy A21s
Samsung Galaxy A21s

15,999

Best Sellers