LG and Huawei are not expected to showcase their new smartphones at MWC 2018 next month. According to reports by Korean media, LG has dropped its plan to launch ‘LG G7’ next month after its CEO asked the team working on the device to start from scratch. Recent reports have also suggested that LG will have a muted appearance at the world’s largest mobile gathering in Barcelona, and will introduce an AI-enhanced version of its V30 smartphone.
However, a new report by Android Central claims the launch of LG G7 is very much on schedule. The report further adds that the smartphone will be launched when the time is appropriate. There are also reports doing the rounds that the smartphone will not be called G7, and LG is looking for a new name scheme for its flagship offering. People familiar with the development confirmed to the publication that the official name will be announced when the time is right. “Until then, reports of a decision being made on the timing and name are all speculative,” the representative added.
Needless to say, it is very confusing at the moment whether LG is will launch G7 next month or not. It seems likely that LG G7 will not be announced next month and the company is indeed reworking to make it more competitive against offerings like Samsung Galaxy S9 and Galaxy S9+.
A recent report claimed that LG will launch ‘V30+ α’, an enhanced version of its V30 smartphone instead of LG G7. LG G6 and V30 already come with Google Assistant integration, and it is not clear what further AI enhancements will be added to the smartphone. At CES 2018 early this month, LG showcased its new ThinQ AI platform for TVs and home appliances that includes its own machine learning algorithm and CLOi assistant feature. It remains to be seen whether the AI platform will be extended to smartphone as well.
Samsung has already confirmed its Galaxy Unpacked event on February 25 where it will launch Galaxy S9 and Galaxy S9+. We can only hope that LG comes clean on its plan for Mobile World Congress and LG G7 in particular.