LG India has just launched its latest flagship smartphone, the LG G7+ ThinQ in the Indian market. The company announced the launch of the device at an event in New Delhi to bring the updated G series to take the competition head-on. The company had already launched the device in the International market almost three months back in May. Looking a the specifications of the device, the LG G7+ comes with all the things that one would expect from a smartphone that is launching in 2018. These obvious things include the Qualcomm Snapdragon 845, the tall display with 19.5:9 aspect ratio and even that infamous notch.
On paper, the company has managed to improve on almost all things when compared to the launch of the LG G6 in the Indian market. In contrast, the G7+ ThinQ packs the latest specifications with a good design and a competitive pricing when compared to the competition in the market including the likes of OnePlus and Asus. G7+ ThinQ is priced at Rs 39,990 and it will go on sale from August 10 as a Flipkart exclusive.
LG sent us the device after the launch and I have been using it for the last couple of hours and here are my initial impressions on the device. One thing to note here is that this is the first impressions of the device and a comprehensive review shall follow soon.
Correcting the old mistakes
It is quite evident the LG India has learned some lessons from the launch of the G6 last year. The primary reason for that is that this new offering does not look out of the place. For comparison, the company launched the G6 with a Snapdragon 821 when its competition was already running on Snapdragon 835 and it was priced at an astronomical Rs 51,990 for almost a year old hardware. As mentioned above, the latest offering comes with the latest that the industry has to offer.
Watch: LG G7+ ThinQ First Look
On paper, the device comes with a 6.1-inch FullVision display with 19.5:9 aspect ratio, QHD+ panel with 3120×1440 pixels resolution and a Super Bright Display. In addition to the latest SoC, it comes with 6GB RAM and 128GB internal storage that is expandable up to 2TB with a microSD card.
Moving to the camera, the device sports a dual rear camera setup with a 16-megapixel camera sensor with a f/1.9 aperture along with a super wide-angle lens offering field of view of 107 degrees, and a 16-megapixel standard angle lens with a f/1.6 aperture with the field of view of 71 degrees. Users will find an 8-megapixel wide-angle lens on the front of the device of selfies.
The camera is AI enabled with scene recognition tech and lets you take photos with bokeh mode. The scene recognition technology worked quite well in the little that I have used the device. The AI camera is able to analyze subjects in a photo and provide tips and even preset settings on how to improve the photo. There is also a “Super Bright Camera” mode, which kicks in when conditions are extremely dark and automatically increases the brightness of the photo, allowing you to capture good night photos with low-noise.
The company has also added face unlock feature, in addition, the existing fingerprint sensor on the back of the device. Other notable features include a boombox speaker, and that all important Hi-Fi Quad DAC (more on that later). The smartphone runs on Android 8.0 Oreo out of the box with June 2018 Android Security Patch. Now that the specifications are out of the way, let’s talk about the actual device.
Glass finish with premium looks
The LG G7+ ThinQ comes with a glass panel on the front as well as the back of the device to offer that premium finish. It looks great in hand and surprisingly not as hefty as I would have expected. The lack of heft translates into a comparatively lighter device with 162gm in contrast to the 177gm for the OnePlus 6. The glass back and front does mean that the device is a fingerprint magnet but it is not a struggle to clean the device.
LG has also added a dedicated button for Google Assistant on the left side of the device. If you don’t want to invoke the assistant and think that this key is of no use to you then you can disable the button shortcut from the settings. However, the problem with this is that LG does not let you remap the button to any other action. It may let you remap the button in the future but the company has not stated anything definitively.
That audio quality though
The highlight of the device is definitely the audio quality that it offers with the help of its dedicated Hi-Fi Quad DAC. A lot has been said and written about the audio quality but one has to experience the audio quality for at least 10-15 minutes to appreciate how good it can really get. In addition to the superior audio quality that I absolutely fell in love with after listening to music for 1-2 hours, I love how the company did not remove the 3.5mm audio jack despite packing a USB Type-C port.
Little details like the including of the 3.5mm headphone jack to ensure that users can charge the device and listen to music at the same time and the earphone with braided wires so that they can be untangled easily made me appreciate the thought that LG has put in while making the device. On the software side of things, LG has added quick toggles for DTS-X 3D Surround sound and Hi-Fi Quad DAC so that users can turn them on and off to either save on some battery or just observe the difference in the sound output.
The “Sound quality and effects” option under the Sound section in Settings provides a comprehensive set of options along with Equalizer and Digital filter for users to further tune their experience. Half of it may be jargon for me and I have not used many high-end audio products but I sure can differentiate between the richness of sound with more depth in comparison to your regular pair of earphones.
It looks like LG means business with the launch of the G7+ ThinQ when compared to its contemporaries such as Sony, and Motorola. The company has improved on the “mistakes” that it did last year while bringing the price down dramatically to attract users instead of focusing on a more niche audience. One thing to note here is that this is not a comprehensive review and I still have to put the device to its paces to see how it holds up against the other flagships in the market.
That being said, with the looks, software, and sheer audio prowess, LG G7+ ThinQ has left me impressed by that it brings to the table. The G7+ ThinQ also leaves me excited at what an established smartphone giant can do when they just go about fixing their mistakes in a very visible way.
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