comscore LG planned the notch design before Apple: mobile chief Hwang Jeong-hwan
News

LG planned the notch design before Apple: mobile chief Hwang Jeong-hwan

LG says it had the idea of the notched display even before Apple but failed to implement it first.

  • Published: May 7, 2018 2:37 PM IST
LG-G7-ThinQ-displaynotch-Main

With the launch of G7 last week, LG became the latest member of the smartphone world to embrace the notch. Since the launch of the iPhone X with a notched display, Android smartphone makers have been rushing to embrace the design. Asus, Oppo, Vivo and Huawei have all embraced the notched design. Also Read - LG Gram 2021 series with 11th-gen Intel Core CPUs launched in India: Price, specifications

Also Read - Best camera phones under Rs 35000 to buy in July 2021: Pixel 4a, Mi 11X, and more

However, all of these companies want us to believe that they had the notched design in mind well before Apple launched the iPhone X. Soon after the launch of Huawei P20 and P20 Pro in March, the Chinese smartphone maker said that it had been playing with the idea of a notched display for four years but did not have the courage to implement it. Oppo said it applied for notch-shaped full screen display patent in January last year but got the approval only in September. Also Read - Top gaming smartphones under Rs 30,000: Mi 11X, Realme X7 Max and more

Now, LG is joining the chorus, saying it planned the notched display design well before Apple. “LG planned the notch design before Apple,” Hwang Jeong-hwan, mobile division chief of the South Korean company told at a showcase event for G7 ThinQ. He added that the design might look similar to several other smartphones in the market but it comes with a completely different feature set.

Hwang says LG does not prefer to call it a notch since the word indicates something missing. Instead, it prefers to call the design as a second display, one that can show more information. Ideally, the second display branding is misleading since there is no display whatsoever, and the company abandoned the idea of the second display with V30 last year.

LG G7 ThinQ not only adopts the notch but also sticks with LCD display while major flagships are moving to OLED including its own V-series. Hwang says it would be wrong to call LG has returned to LCD. “This is part of our two-track strategy. The G lineup will stick to LCD while the V models will deploy OLED,” he told The Investor.

Hwang also added that the company did not bring its own version of animated emojis sincd it can be updated later with a software update. He says addition of these features depend on consumer response and it plans to meet the demand of consumers than copy its rivals. He also added that the company expects better sales than that of G6 and is reducing the number of markets for handset release.

Watch: Apple iPhone X Video Review

Samsung, the South Korean rival of LG, has completely overshadowed it in the mobile division. With G7 ThinQ, LG is seen to be making a comeback in the premium smartphone segment. The G7 ThinQ features a 6.1-inch LCD display with peak brightness of 1,000 nits and a notch at the top. It is powered by the Qualcomm Snapdragon 845 SoC coupled with 4GB of RAM and 64GB storage. There is also a variant with 6GB of RAM and 128GB storage called G7+ ThinQ.

With G7 ThinQ, LG has updated the camera system with dual 16-megapixel sensors at the back and an 8-megapixel selfie shooter at the front. It is IP68 water and dust resistant and MIL-STD-810G compliant. The G7 ThinQ runs Android 8.0 Oreo and is backed by a 3,000mAh battery. The UK-based retailer Clove has listed the smartphone at GBP 649 (around Rs 59,000) including VAT.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: May 7, 2018 2:37 PM IST


You Might be Interested

LG G7 ThinQ

24700

Android Oreo
Qualcomm Snapdragon 845 octa-core SoC
Dual 16MP super wide angle + 16MP standard
Apple iPhone X

95390

iOS 11
A11 Bionic 64-bit chipset with M11 motion coprocessor
dual 12MP camera f/1.8 and f/2.8 apertures with dual OIS
Huawei P20 Pro

64999

Android 8.1 Oreo with EMUI 8.1
Kirin 970 octa-core SoC
Triple Cameras - 40MP + 20MP + 8MP

new arrivals in india

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Best Sellers