LG V40 is codenamed Storm, will launch later this year

LG G7 ThinQ launch may have delayed but the company's plan around V40 have leaked early.

  • Published: April 20, 2018 3:37 PM IST

LG is all set to launch its flagship G7 ThinQ smartphone on May 2 at an event in New York. The smartphone will be first device from the South Korean company to be based on Qualcomm Snapdragon 845 SoC. The LG G7 ThinQ was first expected to arrive sometime around Mobile World Congress in February but the launch seems to have been delayed due to demands from the mobile chief. However, LG is not planning to delay the launch of its V40 flagship smartphone.

According to prominent leakster Evan Blass, the LG V40 is codenamed Storm and might be on track to launch in the second half of 2018. LG generally keeps the launch of its V-series flagship for August or September right around the IFA event in Berlin. Blass notes that LG is also planning another smartphone codenamed Emma which might arrive alongside the G7 ThinQ codenamed Neo or Judy. Blass believes if LG goes ahead with its plan then Emma will debut as V35 ThinQ.

Back in February, LG had launched V30S ThinQ smartphone with its own AI features and support for native communication with its consumer electronic devices. The ThinQ series is seen to work well in its home market where the company has strong penetration for consumer electronic devices as well.

For now, we do know that LG has three flagship devices in its pipeline – G7 ThinQ (Neo/Judy), V35 ThinQ (Emma) and V40 (Storm). While we don’t have much information about V35 or V40 at this point in time, we do know that G7 ThinQ will LG’s competitor to Huawei P20 Pro, Samsung Galaxy S9+ and Apple iPhone X.

The G7 ThinQ had leaked in the form of renders few days back and LG is relocate the power button to the right side of the device. The company had pioneered the idea of rear-mounted fingerprint sensor and volume rocker but seems to dialing back on that design philosophy.

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We also know that LG G7 ThinQ will feature a notch or cut-out at the top of the display to hide the front-facing camera, earpiece and the iris scanner. However, it won’t follow on the footsteps of Apple and adopt edge-to-edge display design. There will be a visible chin at the bottom part of the smartphone.

Despite all this, there is going to be a looming question whether LG can save itself in the growing competition among smartphone makers. The most immediate question for the top brass at LG will be whether the brand is anymore relevant as a smartphone player in its home market – South Korea.

  • Published Date: April 20, 2018 3:37 PM IST