Leading career-focused social media portal LinkedIn has reached a new milestone in India, having crossed the 50 million user mark. The portal allows users to maintain a profile detailing their education and career information, letting employers seek out the right employees for job openings, as well as allowing users to network and connect with the right people for business opportunities.
LinkedIn started its operations in India in November 2009 with the opening of its Mumbai office, and crossed the 10 million user mark in 2011. The platform has since grown to become one of the world’s leading career-oriented platforms, letting users seek out both future career and business opportunities by connecting with the right companies and individuals. The service allows users to maintain profiles where they can list education and career-related information, and connect with others on the basis of common career-related parameters.
LinkedIn was acquired by technology giant Microsoft for $26 billion in a deal that surprised many, largely due to the strong valuation put on LinkedIn. The company has over 560 million users worldwide, and also has a premium service giving both employers and job-seekers better access and discoverability when searching the platform for jobs or applicants.
LinkedIn has doubled its user base since 2014, when it crossed the 25 million mark. The growth can be credited to continuous improvements in the platform as well as the addition of LinkedIn Lite Android app, which allows users on low-end smartphones and with slow internet to access the platform and look for career opportunities.
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Akshay Kothari, Country Manager – India and Head, International Product, LinkedIn, said, “India’s current sentiment has elevated from “stable” to “positive”, giving way to a renewed faith in the country’s high growth potential. Our members-first, localised approach has helped us cross the 50 million mark in India. We are at the beginning of an exciting journey, as we democratize opportunity for every member of the Indian workforce. As we go ahead, we will continue to focus on students, career starters, and professionals beyond knowledge workers.”