comscore LinkedIn is getting its own Snapchat and Instagram Stories-like feature

LinkedIn is getting its own Snapchat and Instagram Stories-like feature

LinkedIn thinks it can connect with young users with features like emojis and stories.

  • Published: November 21, 2018 1:45 PM IST

Snapchat’s biggest contribution to our social universe is disappearing stories. Facebook, Instagram, WhatsApp and YouTube have copied stories and even Skype had the feature for a brief period of time. Now, LinkedIn also wants to join this Stories revolution with its own take on slideshow-style images and videos. Also Read - Snapchat announces to limit the 'Quick Add' feature for the safety of teenagers

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The professional network platform owned by Microsoft has confirmed to TechCrunch that it will soon allow its users to post Stories but it is first launching “Student Voices” just for university students in the US. The feature, like other platforms, will appear atop the LinkedIn home screen and lets students post short videos to their Campus Playlist. The videos disappear from the playlist after a week but will remain visible on the user’s profile in the Recent Activity section. Also Read - How to block someone on LinkedIn without them getting to know

Source: TechCrunch

LinkedIn is only allowing users to post videos and photos are not allowed. Students will be able to tap on this slideshow of videos posted by their school and watch the Campus Playlist of other universities as well. The feature was first spotted by social media consultant Carlos Gil and Matt Navarra got a tip about it from Socially Contented’s Cathy Wassell.

“Campus playlists are a new video feature that we re currently rolling out to college students in the US. As we know, students love to use video to capture moments so we ve created this new product to help them connect with one another around shared experiences on campus to help create a sense of community,” LinkedIn product manager Isha Patel told TechCrunch.

LinkedIn says it wants to allow students to share their experiences on the campus including internship, career fairs and class projects to recruiters. While Stories was initially introduced for sharing random moments with most involving things you do during your off time but LinkedIn feels it can be used as recruitment tool on its platform.

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The report also notes that LinkedIn is trying hard to appeal to the younger audience. Tipster Jane Munchen Wong has spotted 10 minor changes on the platform that include youth-centric features like GIF comments, location-sharing in messages. LinkedIn is also testing Facebook-style reaction including clap, insightful, hmm and support.

When LinkedIn users post to Student Stories, they will have their university’s logo overlaid as a sticker. Alongside this sticker, LinkedIn also plans to use suggested hashtags like #OnCampus depending on a user’s profile and the school they attend. For now, LinkedIn has no plans to insert ads between clips in Student Voices. It needs to be seen whether it succeeds in transforming its image from that of a professional network to a youth-centric platform.

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  • Published Date: November 21, 2018 1:45 PM IST

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