LinkedIn, the social platform for professional has now dropped its hat in advertising space. The company with 500 million registered users, today, announced a new service called the LinkedIn Audience Network for companies to sponsor their content to users. Sponsored or promoted content helps companies to gain a maximized reach and Facebook has been one of the leaders in the space. Also Read - Happy Dusshera 2021 messages, images, stickers, quotes: How to create, send Happy Vijayadashami greetings via WhatsAppAlso Read - What is WhatsApp end-to-end encrypted backups, How to enable it?
According to a TechCrunch report, the new service will allow companies or publishers to broadcast Sponsored Content across mobile sites and apps beyond LinkedIn’s platform. Companies can pay to promote articles, reports or other links across the LinkedIn’s inventory of audience. With Microsoft acquiring LinkedIn last year, verticals such as MSN.com and Outlook.com will be part of the inventory as well. The LinkedIn Audience Network will also be collaborating with ad exchange platforms like MoPub, Sharethrough, Google Ad Exchange and Rubicon. Also Read - Facebook's FB Gaming Press Start virtual event announced: First ever event for gamers in India
The company will roll out LinkedIn Audience Network globally followed after the limited beta version. In its first phase, the service is said to be available to all the English-speaking countries. LinkedIn says, the beta test involved 6,000 LinkedIn advertisers observing around three and 13 percent more unique impressions served than regular posts. These posts also clocked 80 percent more unique clicks, the company claims. ALSO READ: Xiaomi s Manu Jain, Paytm s Vijay Shekhar Sharma, Snapdeal s Kunal Bahl in LinkedIn Power Profiles 2017
For LinkedIn, introducing its own advertising network was inevitable and indeed a welcoming move to generate profitable revenues. Social media platforms such as Facebook, WhatsApp, Twitter, LinkedIn, and others are house to both individuals and business. Users on these platforms have found one or the other to promote their content through an official channel and open more possibilities for both the advertisers and the platform. The audience network on social media platform can let advertisers serve ads to a specific audience based on information and data collected over years. Facebook has been offering its audience network to advertisers since 2014.