After focusing heavily on its Apple iPad Pro and iPad tablets, Apple was expected to focus its attention on the MacBook Air lineup, which has largely been neglected over the past 5 years.
Earlier this year, it was revealed by popular analyst Ming-Chi Kuo of KGI Securities that Apple was working on a rather affordable 13-inch MacBook Air this year. According to his prediction and further corroboration by a Digitimes report, the new MacBook Air ‘with a lower price tag’ was expected in the second quarter of 2018. A new Digitimes report now states that the MacBook Air for 2018 has been deferred to the second half of the year from the earlier expected release of the second quarter.
Among the primary case for this delay is the probable delay in high material inventories and components, and low capacity utilization in the supply chain. These are challenges before Apple can make shipments of the new product available globally, causing a delay up to the third quarter of the year.
According to sources quoted by Digitimes, production of the new MacBook Air 2018 will enter mass production until the second half of this year. The primary cause has been attributed to key components such as the processor.
The new MacBook Air is expected to have a new slim design, probably even with a Retina display, and Intel’s latest generation processor, which are among the key highlights of the MacBook lineup currently on offer by Apple.
In terms of pricing, it is expected that Apple will drop pricing of the MacBook will be slashed by $100 from the current $999 to $899, before going to $799. Analysts expect this to result in a 10 percent increase in sales of the lineup this year. The MacBook faces competition from Google’s Chromebook and gaining marketshare is critical to Apple.