In what is considered to be a major reorganization, four senior executives of Samsung India have quit the company in the last month as it looks forward to reinvent strategies in the Indian market under the new leadership of HyunChil Hong. Also Read - Galaxy A22 replaces M42 5G to become the cheapest 5G Samsung phone in India
Apart from the senior management change, the company is internally shifting employees from its corporate marketing team, product sales team, and is also planning to merge its tablet sales team and mobile phone application and content development business with its smartphone business. Citing sources inside the industry, Economic Times reports that this complete reshuffle may lead to more exits. Also Read - Gorilla Glass DX, DX+ to now protect your phone cameras, will debut on a Samsung phone
This entire renovation is being attributed to Hong’s new plans for the Indian vertical, and the senior executives exit is mainly blamed on the reduction of their roles or just plain disappointment to all the organizational changes. Also Read - Samsung Galaxy M21 2021 vs Redmi Note 10: Which is better under Rs 15,000?
The senior executives that have quit are Jagbir Singh, VP of the networks business; Tarun Malik, director and head of digital content, cloud and media solution centre; Sachin Thapar, director for the tablets business; and Sandeep Bhushan, director, go-to-market strategy for the mobile phone business.
The publication reports that Singh is likely to move to Reliance Jio, while Thapar has joined InFocus Mobiles as its India head. BGR India contacted Samsung India but had not received any response at the time of publication.
Hong has been leading Samsung’s business in India since four months after taking over BD Park’s position who was serving as managing director for the entire South West Asia division since the past six years. Samsung’s smartphone business hasn’t had the best of years, and the company has been looking at making significant changes.
With increased competition from local as well as international rivals, Samsung was even reported to have lost its pole position to local vendor Micromax in the fourth quarter of 2014. However Samsung maintains that it still holds the top position, with its share by value four times than the next player and more than double by volume. Hong’s effort for rejig revolve around reviving the smartphone business which accounts for 70 percent of revenues for the company.