In what will come across as a welcome news for tech enthusiasts in the country, one of the world’s largest IT business exhibitions— CeBit— will soon get an Indian avatar, Times of India reports. The first CeBit India event will be at Bangalore in November 2014 and is likely to become an annual fixture. Also Read - FIR filed against Twitter India again, now over child pornography content
For those who aren’t familiar, CeBit is a mega IT event in Germany hosted by Deutsche Messe in Hanover. The expo is being organized since 1970 and was one of the biggest tech fairs in Europe. However, CeBit soon lost its shine since Mobile World Congress (MWC) started getting popular and chose Europe as its home ground. It didn’t help that MWC took place a month before CeBit. In addition to MWC, the world’s biggest technology expo CES takes place in January in Las Vegas, where most consumer electronics companies prefer to announce product launches. Another event that has come to the fore is IFA, which happens in Berlin every September, timed strategically for companies to make their holiday season announcements. Also Read - Mi Notebook Pro X to be Xiaomi's most expensive laptop yet, launch tomorrow
Despite becoming one of the many tech shows, CeBit is considered to be the place where serious players go. With no hope of an Indian or Asian offshoot of CES, MWC or IFA expected to be organized in the country anytime soon, CeBit could probably get the first mover advantage and have some brand recognition in India.
CeBit has two broad categories, one that targets business, while the other targets the consumers. The Indian version is expected to be a five day affair with the first three days— called CeBit India— targeted at the businesses and the last two days— called ‘Plugged-In’— targeted at consumers.
According to the report, the German company has had discussions with Indian IT industry biggies like Nasscom, Electronics and Computer Software Export Promotion Council (ESC), CIO Association, TCS, Infosys and Wipro among others. “We have had some preliminary discussions with many stakeholders in India and there’s a lot of excitement,” Deutsche Messe’s Andreas Gruchow told ToI.