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Majority of consumers in India willing to move to digital payments: Survey

The survey showed that 93 percent of customers were interested in using electronic payments more often rather than going for cash transactions.

  • Published: February 20, 2017 11:30 AM IST

Majority of consumers in the country are ready to move away from cash and adopt mobile payments for their purchases, says a report.

Consumers also believe that relying on mobile payments could be a time-saver, according to the ‘Visa Mobile Payments Readiness Survey’. “When it comes to paying in a store, the majority of consumers in the country are prepared to leave their cash at home and use mobile payments,” it said.

The survey asked 1,000 consumers about their attitudes towards using their mobile phones to make purchases. It found that 93 percent of respondents were interested in using electronic payments more often.

“Cashless payments are faster and more convenient than using notes and coins,” Visa Group Country Manager (India and South) T R Ramachandran said.

In the last quarter, Visa saw nearly 75 percent increase in payments volume in the country and the number of processed transactions more than doubled. “It is important that we maintain this cashless momentum and the strong interest to use mobile payments represents an opportunity to convert cash-carrying consumers over to electronic payments,” Ramachandran said. ALSO READ: Digital payments will make debit and credit cards redundant by 2020: NITI Aayog CEO

Nearly 89 percent of the respondents were also aware that mobile payments can be used for small value everyday purchases. Around 90 percent of the respondents said using electronic payments to make most of their daily purchases would mean spending less time at an ATM.

“More than a third (36 percent) of respondents said they can save an hour each week if they did not have to queue at an ATM to withdraw cash while one quarter (25 percent) feel they can save more than two hours,” the survey said. Asked whether convenience or security was a more important consideration when it comes to mobile payments, 71 percent of the respondents cited security as a higher priority for them.

Interestingly, men (73 percent) are more likely than women (68 per cent) to rate security over convenience.

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  • Published Date: February 20, 2017 11:30 AM IST