comscore MapMyIndia launches AI-based navigation assistant Hey Map, eLoc codes, and more
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MapMyIndia launches AI-based navigation assistant Hey Map, eLoc codes, and more

Here are some interesting announcements made my MapMyIndia today.

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Location and navigation service provider, MapMyIndia, today made a number of announcements including an AI-based navigation assistant along with a slew of partnerships with organizations like Indian Space Research Organisation (ISRO), Idea Cellular, Aatapaha Smart Lighting, Reverie Language Technologies, and Udacity India. Also Read - How to find nearest COVID-19 vaccination centre in 3 simple ways

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To begin with, MayMyIndia has launched a new app called Map, which is presently available on the Apple s App Store, and will be soon rolled out to Android as well. According to the company, what makes the Map app different from any other mapping services already available to us, is not just the accuracy of its navigation, but the integration of features like real-time tracking, analytics, and reporting. The reporting feature is served by the Civic Sensors in the app, which allows a user to report either an emergency or being able to report any kind of environmental or civic complaints of areas they travel to or from. Also Read - Today's Google doodle is all about India's 'satellite man': Here's all you need to know

Now, one of the most interesting bits of the conference today was the announcement of Hey Map. Amid growing popularity of AI-based digital assistants like Bixby, Siri or Google Assistant, MapMyIndia has introduced one of their own. Hey Map is essentially an AI-based navigation assistant, which will be integrated with the keypads of your smartphone, so that you can just touch on the Hey Map icon on your keypad, and summon the quadrants of your location. ALSO READ: Flipkart invests in MapmyIndia, acquires a strategic minority stake

Further, to be able to use services like Hey Map or the Map app itself, a user naturally needs to communicate with the app. However, interestingly, MapMyIndia s Chief Technology Officer, Rohan Verma, revealed at the event that only 4 percent people in India are actually fluent in the English language. And considering that, MapMyIndia has partnered with Reverie Language Technologies, which is helping them in localizing the service, by making it available in as many Indian languages as possible. At present, the Map app has support for English and Hindi, and soon Reverie would be rolling out support for 10 more Indian languages to the app, Managing Director of Reverie confirmed.

Another interesting aspect of the Map app is the eLoc feature. It is essentially a unique identity code for each location, which is aimed to increase the accuracy in tracking and location manifold. Instead of listing out your address to the computer, MapMyIndia s eLoc will give you a six digit unique code for your location, which you can share with anyone you want to share your whereabout with. ALSO READ: Smart Maps, Location to help build smart cities in India: MapmyIndia s Rohan Verma

Additionally, MapMyIndia s vision for the navigation app is not just an accurate tracking of roads, but a door-to-door video map of the entire nation. It even wants to make the indoors location-enabled with the app. For the same, the company has acquired Bengaluru-based VidTeq, which is the first ever company to create the idea of video mapping. With the acquisition of VidTeq, it has till now video mapped over 30 cities in the country, and aims to update its database entirely very soon.

Another interesting feature which was announced at the event today is being created in partnership with Aatapaha Smart Lightings. Here, with MapMyIndia s mapping technology, and Aatapaha s smart lightings, the two companies want to create a service where the lights on roads and highways light up only when there are cars running on them. In absence of a running traffic, the smart lights on these roads would dim to 20 percent.

MapMyIndia has entered into strategic partnership with the Indian space agency ISRO. The company says its Maps service has been integrated with ISRO s Bhuvan and Navic technologies. Bhuvan provides satellite imageries and remote sensing maps whereas Navic is India s indigenous satellite navigation system.

ISRO has launched a fisherman and coast guard alert app some time ago, which MapMyIndia revealed was built by them. Also, MapMyIndia, and ISRO s Bhuvan satellite have been integrated to give any government, business or consumer the most required navigations, locations, satellite images and hybrid layers. These will be updated in real-time in case of an emergency.

Lastly, the company further revealed it is working with Idea Cellular on GSM-based logistics tracking solution.

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  • Published Date: April 17, 2017 6:42 PM IST



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