comscore Maruti Suzuki open to partnerships with local tech firms
News

Maruti Suzuki open to partnerships with local tech firms

While the maximum focus of the company will be EVs in future, efforts will also be accelerated to develop more hybrids and other alternate fuel vehicles.

  • Published: February 4, 2018 3:15 PM IST
maruti-suzuki-dzire-new

With new technologies reshaping the future of automobile industry, Maruti Suzuki India is keeping options open to partner with tech firms locally and play a part in parent Suzuki’s future product development, according to its Managing Director and CEO Kenichi Ayukawa. Also Read - Maruti Suzuki Alto crosses 35 lakh cumulative sales mark

While the maximum focus of the company, which is slated to launch an electric vehicle (EVs) in 2020 in India, will be EVs in future, efforts will also be accelerated to develop more hybrids and other alternate fuel vehicles. Also Read - Auto Expo 2018: Maruti launches all-new Swift

“I think there are such kind of opportunities in the future,” Ayukawa told PTI in an interview. Also Read - Auto Expo 2018: Google, Maruti Suzuki launch AI-enabled voice assistance

He was responding to a query on whether Maruti Suzuki India (MSI) would consider partnering local new age technology firms for future product development, which could also flow to parent Suzuki Motor Corporation.

Ayukawa said MSI has been depending on parent Suzuki for technology but it has been able to grow its own R&D prowess and has started playing bigger role in product development.

An example of it is the development of popular compact SUV Vitara Brezza, the development for which was led by Indian engineers.

Going forward, he said, “through us, those kind of technology development will happen further” and MSI will collaborate group-wise with Suzuki to develop new technology.

Elaborating the importance of such initiatives, Ayukawa said, “We have a market here (in India) and in order to be match market (expectations) we have to develop those kind of technologies.”

While the key technology is there, he said “implementing marketwise technology is little bit different” and MSI will be responsible for that part.

Emergence of new technologies such as autonomous driving and ride hailing apps along with call for electric vehicles and eco-friendly technologies are proving to be disruptive factors for the automobile industry. Increasingly, global automotive firms are going for partnerships.

— Waiting for EV policy —

Ayukawa said although the company is firm on its target of launching an electric vehicle in India by 2020, MSI is waiting for a clear policy road map from the government to accelerate its preparation for the new technology.

“Although the government is providing some sort of support in the form of lower GST, is it enough or not? Those kind of discussions are still going on,” he said.

Highlighting the issue of battery charging stations, he said, “At this moment nobody will buy an electric vehicle without battery charging stations. How they are going to implement?”

He said the company will also have to assess the feasibility of rolling out EVs in a big way in the absence of charging infrastructure.

“It is very difficult to have such standalone (charging) facilities in rural areas. Maybe we will start with in some big cities. At this moment, there are many unknown factors and is not east to say,” Ayukawa said.

MSI’s approach will be to address the ecosystem in EVs, starting from lithium ion battery manufacturing, EV manufacturing, charging infrastructure to recycling of the batteries.

“We have to take care of total customer requirement,” Ayukawa said, adding at the moment it was too early to talk about what kind of investments would be required for such an overall approach.

When asked if MSI would consider a separate sales network for EVs, he said, “I don’t deny that kind of idea but at this moment it is too early to say. We have to study (the market).”

— Push for hybrids and alternate fuel technology — While the focus is on EVs, Ayukawa also said MSI would continue to push for hybrids and other alternate fuels such as ethanol or bio-diesel.

“Otherwise we cannot improve the current condition. We have the responsibility to improve fuel efficiency and develop eco-friendly product,” he said.

Ayukawa further said, “In future, I don’t know when, but almost in all vehicles we will be improving as much possible with those kind of technologies. Otherwise we can’t improve total vehicle fuel efficiency.”

One of the alternatives is hybrid, he said, adding “Of course we will try to improve the existing ICEs further more, that is one more option”.

This is published unedited from the PTI feed.

For the latest tech news across the world, latest PC and Mobile games, tips & tricks, top-notch gadget reviews of most exciting releases follow BGR India’s Facebook, Twitter, subscribe our YouTube Channel. Also follow us on  Facebook Messenger for latest updates.
  • Published Date: February 4, 2018 3:15 PM IST



new arrivals in india

Tecno Pova 2
Tecno Pova 2

10,999

Infinix Smart 5A
Infinix Smart 5A

6,499

Micromax In 2b
Micromax In 2b

8,999

Vivo Y72 5G
Vivo Y72 5G

20,990

Tecno Camon 17
Tecno Camon 17

12,999

Tecno Camon 17 Pro
Tecno Camon 17 Pro

16,999

Realme C11 2021
Realme C11 2021

6,999

Oppo Reno6 Pro 5G
Oppo Reno6 Pro 5G

39,990

Oppo Reno6 5G
Oppo Reno6 5G

29,990

Samsung Galaxy M21 2021
Samsung Galaxy M21 2021

12,499

OnePlus Nord 2
OnePlus Nord 2

27,999

Poco F3 GT
Poco F3 GT

27,999

Samsung Galaxy A22 5G
Samsung Galaxy A22 5G

19,999

Xiaomi Redmi Note 10T 5G
Xiaomi Redmi Note 10T 5G

13,999

Samsung Galaxy F22
Samsung Galaxy F22

12,499

Xiaomi Mi 11 Lite
Xiaomi Mi 11 Lite

21,999

Infinix Note 10 Pro
Infinix Note 10 Pro

16,999

Infinix Note 10
Infinix Note 10

10,999

Vivo Y73
Vivo Y73

20,990

OnePlus Nord CE 5G
OnePlus Nord CE 5G

22,999

iQOO Z3
iQOO Z3

19,990

Realme C25s
Realme C25s

9,999

Poco M3 Pro 5G
Poco M3 Pro 5G

13,999

Realme X7 Max 5G
Realme X7 Max 5G

26,999

Oppo F19
Oppo F19

18,990

Motorola Moto G40 Fusion
Motorola Moto G40 Fusion

13,999

POCO M2 Reloaded
POCO M2 Reloaded

9,499

OPPO A74 5G
OPPO A74 5G

17,990

Oppo A53s 5G
Oppo A53s 5G

14,990

Vivo V21 5G
Vivo V21 5G

29,990

Realme C25
Realme C25

9,499

Realme C21
Realme C21

7,999

Realme C20
Realme C20

6,799

Motorola Moto G60
Motorola Moto G60

17,999

iQOO 7
iQOO 7

31,990

Samsung Galaxy M42 5G
Samsung Galaxy M42 5G

21,999

Xiaomi Mi 11 Ultra
Xiaomi Mi 11 Ultra

69,999

Xiaomi Mi 11X Pro 5G
Xiaomi Mi 11X Pro 5G

39,999

Xiaomi Mi 11X
Xiaomi Mi 11X

29,999

Realme 8 5G
Realme 8 5G

13,999

Samsung Galaxy F02s
Samsung Galaxy F02s

8,999

Samsung Galaxy F12
Samsung Galaxy F12

10,999

POCO X3 Pro
POCO X3 Pro

18,999

Realme 8 Pro
Realme 8 Pro

17,999

Realme 8
Realme 8

14,999

Vivo X60 Pro Plus
Vivo X60 Pro Plus

69,990

Vivo X60 Pro
Vivo X60 Pro

49,990

Vivo X60
Vivo X60

37,990

OnePlus 9 Pro 5G
OnePlus 9 Pro 5G

64,999

OnePlus 9R 5G
OnePlus 9R 5G

39,999

OnePlus 9 5G
OnePlus 9 5G

49,999

Samsung Galaxy A72
Samsung Galaxy A72

34,999

Samsung Galaxy A52
Samsung Galaxy A52

26,499

Micromax In 1
Micromax In 1

10,499

Asus ROG Phone 5
Asus ROG Phone 5

49,999

Samsung Galaxy M12
Samsung Galaxy M12

10,999

Motorola Moto G30
Motorola Moto G30

10,999

Motorola Moto G10 Power
Motorola Moto G10 Power

9,999

Oppo F19 Pro Plus 5G
Oppo F19 Pro Plus 5G

25,990

Oppo F19 Pro
Oppo F19 Pro

21,490

Xiaomi Redmi Note 10 Pro Max
Xiaomi Redmi Note 10 Pro Max

18,999

Xiaomi Redmi Note 10 Pro
Xiaomi Redmi Note 10 Pro

15,999

Xiaomi Redmi Note 10
Xiaomi Redmi Note 10

11,999

Realme Narzo 30A
Realme Narzo 30A

8,999

Realme Narzo 30 Pro
Realme Narzo 30 Pro

16,999

Infinix Smart 5
Infinix Smart 5

7,199

Samsung Galaxy F62
Samsung Galaxy F62

23,999

Samsung Galaxy A12
Samsung Galaxy A12

12,999

Nokia 5.4
Nokia 5.4

13,999

Nokia 3.4
Nokia 3.4

11,999

Realme X7 Pro 5G
Realme X7 Pro 5G

29,999

Realme X7
Realme X7

19,999

Vivo Y31
Vivo Y31

16,490

Oppo Reno5 Pro 5G
Oppo Reno5 Pro 5G

35,990

Samsung Galaxy S21 Ultra 5G
Samsung Galaxy S21 Ultra 5G

1,05,999

Samsung Galaxy S21 Plus 5G
Samsung Galaxy S21 Plus 5G

81,999

Samsung Galaxy S21 5G
Samsung Galaxy S21 5G

69,999

Vivo Y12s
Vivo Y12s

9,990

Vivo Y51A
Vivo Y51A

17,990

Samsung Galaxy M02s
Samsung Galaxy M02s

8,999

Xiaomi Mi 10i
Xiaomi Mi 10i

21,999

Oppo A15s
Oppo A15s

11,490

Tecno Spark 6 Go
Tecno Spark 6 Go

8,499

Vivo V20 2021
Vivo V20 2021

24,990

Vivo Y20A
Vivo Y20A

11,490

Xiaomi Redmi 9 Power
Xiaomi Redmi 9 Power

11,999

Motorola Moto G9 Power
Motorola Moto G9 Power

11,999

Motorola Moto G 5G
Motorola Moto G 5G

20,999

Vivo V20 Pro
Vivo V20 Pro

29,990

Xiaomi Mi 10T
Xiaomi Mi 10T

35,999

Xiaomi Redmi 9i
Xiaomi Redmi 9i

8,299

Xiaomi Mi 10T Pro
Xiaomi Mi 10T Pro

39,999

Infinix Hot 10
Infinix Hot 10

9,999

Vivo V20 SE
Vivo V20 SE

20,990

Vivo V20
Vivo V20

24,990

Micromax In 1b
Micromax In 1b

6,999

Best Sellers