comscore Mary Meeker's report highlights the Internet trends in India | BGR India
News

Mary Meeker's report highlights the Internet trends in India

Famous tech analyst Mary Meeker’s Internet trend report has highlighted web adoption and other trends in India. Meeker, who is a partner at Kleiner Perkins Caufield Byers, has revealed in her re

india-internet-penetration

Famous tech analyst Mary Meeker’s Internet trend report has highlighted web adoption and other trends in India. Meeker, who is a partner at Kleiner Perkins Caufield Byers, has revealed in her report that the country is witnessing a high rate of growth in Internet.

The startling statistic revealed in her report shows that India’s Internet growth rate has continued on its upwards trajectory. Per her report, though the number of global Internet users has only grown by a mere 10 percent, India witnessed a massive 27 percent growth reaching a total of 154 million Internet users. It also highlights that there is a huge scope of growth for Internet in the country considering only 13 percent of the country Internet connectivity for now. The report also mentions that a major part of rural India still lacks Internet services.

The report adds that one of the primary reasons for this growth in India is because of the high penetration of smartphones. According to the report, India is one of the strongest markets for smartphone vendors worldwide and the country is witnessing a boom across price ranges, especially in low and mid-range segments. The report’s findings highlight that India has recorded 117 million smartphone users in 2013. Meeker however predicts that the smartphone growth rate is likely to plummet in 2014, though the market size would witness a growth of 45 percent.

The burgeoning smartphone market has resulted in higher Internet usage on mobile devices. As per the report, Indians spent 162 minutes on an average on their smartphones. Rest of the Internet traction comes from TVs, PCs and tablets. According to Meeker, tablets had an initial introductory growth of over 52 percent but then as the trend of owning tablets declined, sales dipped in many countries around the world, including in India.

As far as tablets are concerned, the report suggests that Indians spent half an hour on tablet on average every day. The point to notice is that the report has mentioned India as one of the good markets for PC. In fact it also shows that on an average, time spent by users on PCs is nearly three times compared to that on tablets.

  • Published Date: May 30, 2014 3:20 PM IST