Mashable, the leading media company for the digital generation, and India.com Webportal Private Limited, India’s fastest-growing and leading content publisher today announced the launch of Mashable India. Also Read - Zee Digital ranks second in a row with 229 million unique visitors in June 21 Comscore Ranking
This new online destination will bring together Mashable’s mission of inspiring and informing its global community about how digital and technology are changing the world with India.com’s strength in generating original content for Indian audiences and widespread reach in the Indian digital space. Also Read - Zee Digital launches Progressive Web Apps for 13 brands targeting 200% growth in organic traffic
“We are delighted to begin the India operations of Mashable, which will offer unique content for the connected generation. The combined offering from India.com’s wide range of content and Mashable’s expertise will give readers a global and Indian perspective on things with a refreshing take,” said Punit Goenka, MD & CEO, Zee Entertainment Enterprises Ltd. Also Read - India.com Scaling New Heights: 10x Growth Story In One Year
“As a truly global media company, Mashable is very excited to be launching Mashable India, in partnership with the incredibly talented team at India.com, to better serve both our community and brand partners in India,” said Pete Cashmore, Founder and CEO of Mashable. “With technology and digital changing almost every aspect of our world, now could not be a better time to expand to one of the most diverse and unique areas of the world, India.”
India.com Web Portal currently publishes original content destinations that reach out to over 50 million unique visitors per month.
“We are thrilled to be building upon our already robust growth of the PMC and ZEE joint venture in the India digital publishing marketplace and am proud to be doing so with Mashable, a brand that has so effectively attracted and maintained a global audience in other international markets,” said PMC Chairman and CEO Jay Penske.
Mashable India has a dedicated editorial team based in Mumbai and New Delhi for localized content to serve the ever growing and connected Indian audiences. Mashable India will offer the best global coverage from Mashable.com and augment it with extensive editorial coverage from India. Mashable India will also leverage the audience reach of India.com network properties.
The addition of Mashable India continues the company’s global expansion, which has seen the launch of dedicated UK, Australia and Asia editions over the past year.