comscore McDonald's and Coca-Cola lead the way in showing how retail boxes can be recycled into VR headsets

McDonald's and Coca-Cola lead the way in showing how retail boxes can be recycled into VR headsets

McDonald's has introduced a special Happy Meal box in Sweden. This meal box can be folded and used as a virtual reality headset.


All of a sudden everyone seems to be taking virtual reality seriously, even companies like McDonald’s and Coca-Cola. The global fast food giant has started a marketing initiative wherein it has turned children’s Happy Meal boxes to VR headsets. Coca-Cola too has made a special cardboard box for its Coke bottles, which doubles up as a Google Cardboard-like virtual reality headset. Also Read - Google Arts and Culture turns 'Incredible India' into 360-degree immersive videos

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McDonald’s calls its cardboard VR headsets Happy Goggles, but unfortunately this marketing initiative is only restricted to Sweden for now. Once you buy a Happy Meal, you will simply need to tear along the perforated lines and fold. Place the bundled VR lenses in their slots and the headset is ready to be used. Also Read - Google I/O 2017: 6 things to expect from the annual developer’s conference

This marketing initiative has been launched in time for Sweden’s ‘Sportlov’ holiday, when families go skiing together, AdWeek reports. With that in mind, McDonald’s has also created a special VR game called Slope Stars. McDonald’s only plans on distributing around 3,500 VR-capable Happy Meal boxes through its 14 outlets on the weekends of March 5 and March 12

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Showing a similar interest in virtual reality, Coca-Cola too made a special cardboard packaging that could be folded into a VR headset for your iPhone. The company posted a video of how a 12-pack box could be folded into a headset. Unlike the Happy Goggles though, this is but a concept and Coca-Cola has only put up a video hinting at a possibility of a launch.

  • Published Date: March 1, 2016 1:15 PM IST
  • Updated Date: March 1, 2016 1:20 PM IST
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