Cellphone chipset platform provider, MediaTek, today announced a global partnership with Facebook that will bring the world’s largest social network to entry-level feature phones. Facebook will be embedded on MediaTek’s mobile platform solution, which currently powers almost all phones from brands like Micromax, Spice Mobile, Karbonn and others. This is the second such high-profile tie-up for MediaTek after it did a similar one with Yahoo. Spice Mobility (MediaTek has a 10 percent stake) and Micromax will launch the first handsets with embedded Facebook experience. Also Read - Best smartphones under Rs 20,000 with AMOLED display October 2021: Redmi Note 10 Pro Max, Realme X7 5G, more
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We see the tie-up as a win-win for everyone. Users will get a much better Facebook experience on these low-cost phones than what they are getting at the moment. Handset vendors will obviously benefit from this and Facebook will be able to ramp up its user base in India.
Vaughan Smith, Mobile Partnerships and Corporate Development Vice President of Facebook, expects India to account for most Facebook users globally by overtaking Indonesia and United States. India currently accounts for 30 million Facebook users, of which almost half access it from their mobile phones. MediaTek’s chipset solution is used in almost 40 percent of phones sold in India, according to the company.