comscore Meet Fitbit Surge, the company's first smartwatch
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Meet Fitbit Surge, the company's first smartwatch

Fitbit Surge

Fitbit’s last wearable was the Fitbit Force, a wireless activity tracker that was unveiled in October 2013 but was pulled off the market soon after it caused bad skin reactions for some customers. Now, The Verge reports that the San Francisco-based company is all set to launch three new devices into the market, one of which indicates the company’s efforts to squeeze into the smartwatch segment. The new smartwatch-like device, called the Fitbit Surge, is all set for launch sometime this week and is touted as a ‘fitness superwatch’ that is built on Fitbit’s existing fitness wearable bloodline. Also Read - Google Wear OS updated at I/O 2021, co-developed with Samsung and Fitbit

Also Read - Top 5 smartwatches with menstrual tracker for women: Garmin Lily, Amafit GTS 2 mini, more

The device is priced at $249 (approx Rs 15,300) and features built-in GPS to get distance, pace and elevation numbers, continuous wrist-based PurePulse heart-rate monitoring, as well as its usual fitness tracker features like active minutes, floor climbs, steps taken among others. There’s sleep tracking too, which will monitor the quality of your night’s rest and wake you up each morning with a vibrating alarm. Also Read - Here's the reason why NASA is offering Fitbit Charge 4 fitness device to employees

Surge will sync all of this data with the Fitbit app, and additionally offer you basic ‘smart’ notifications for phone calls and texts, and also control music playback. The device will be available in black, slate, and a more colorful tangerine option.

The report further claims that there are two other devices that will be launched alongside the Fitbit Surge – the Charge and the Charge HR. The Charge is said to be a modified Fitbit Force, while the Charge HR will offer a bit extra with the addition of PurePulse.

Below is the full marketing sheet tipped to The Verge by an anonymous source:

GPS tracking

Get distance, pace, and elevation climbed with built-in GPS, then review routes and split times

PurePulse heart rate

Continuous, automatic wrist-based heart rate monitoring with no uncomfortable chest straps

Made for multi-sport

Record running, cross training, and cardio workouts, then see comprehensive workout summaries that include tailored metrics, workout intensity and calories burned

Activity tracking

Track heart rate, steps taken, distance traveled, calories burned, floors climbed, and active minutes

Smart notifications

See call and text notifications on display and control music right from your wrist

Designed for all-day wear

Sleek, comfortable wristband with customizable watch faces available in black, slate, and tangerine.

Sleep quality + silent alarm

Monitor how long and how well you sleep and wake with a silent vibrating alarm

Wireless syncing + online tools

Sync stats wirelessly and automatically to your computer and to over 60 leading smartphones. See progress, log food, and earn badges through Fitbit’s mobile and online dashboard.

Share and compete

Share and compete with family and friends in new Fitbit challenges

 

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  • Published Date: October 20, 2014 12:19 PM IST
  • Updated Date: October 20, 2014 12:19 PM IST



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