It was not very long ago when Facebook decided to revamp the ‘Like’ button and extend it to a set of reactions. The conventional ‘Like’ button with added ‘reactions’ now lets the social media user express feelings such as ‘grateful’, ‘WOW’, ‘Sad’ and others. A year later, the feature was introduced to posts, status live videos and even comments made on Facebook. Subsequently, it was made available to Facebook Messenger platform as well a few months ago and with recent figures revealed by the company, it seems everyone ‘loves’ reactions. Also Read - Facebook smartwatch to feature cameras alongside fitness functions: Yes, detachable cameras!
On Wednesday, Facebook announced that reactions have already been sent over 2 billon times on its messenger platform. Facebook outlined few other details about the figures and it was revealed that ‘love’ reactions is the most popularly used reactions during conversations on Facebook Messenger app. On the other hand, negative reactions such as ‘angry’ or ‘sad’ are not widely used and the least used accounts for the ‘no’ reaction. “Young Millennials, defined as those ages 18-24, send reactions twice as frequently as older age groups and are also more likely to send a wider range of reaction,” Mashable notes. Also Read - What happens to your Facebook account after you die?
‘Love’ reaction was widely used this year on Mother’s Day. The social media giant also released a map based on the demographic categorization of respective popular reactions used in a particular country. In terms of India, Messenger users here in the country use the ‘like’ or the thumbs up reaction more. Per Facebook’s analytics, females send reactions frequently when compare to male users on the messaging platform. ALSO READ: Facebook Live adds closed captioning support for deaf and hard of hearing
The company announced the global roll-out of ‘reactions’ on the Messenger app in March this year. Among the recent updates announced by Facebook, it introduced closed caption for all Live videos made on the platform. With this feature, the company aims to make Live video accessible for those who are hard of hearing or hearing-impaired.