#MeToo: Google Maps visualizes spread of the movement across the world

The visualization is an indicator of how, on a day-to-day basis, people are searching for #MeToo across the world.

  • Published: April 19, 2018 2:43 PM IST

What would happen if one woman told the truth about her life? The world would split open- Muriel Rukeyser. But what happens when every woman decides to gather her courage and speak up about her #MeToo moment(s), the world introspects. #MeToo – a hashtag that gained momentum last year when renowned Hollywood producer Harvey Weinstein was accused of sexually harassing women, including female actors from the industry. It was following the revelation that social media became a platform for people across the world to reveal their harrowing tales of being abused. Months after the incident, Google Maps has attempted to visualize how the movement took shape across the globe through Google Trends.

Called ‘Me Too Rising’, the interactive visualization can be discovered on the Google homepage itself. If you go to the Google homepage, right below the search bar, you will see the option to search global search trends for ‘Me Too’. Once you click on it, it will take you to the visualization of search trends with the keyword #MeToo. A slider at the bottom allows you to look for top search results from the beginning of October 2017 (when the Weinstein scandal first came to light) until the present day. You can scrub the bar to see which all places in the world made the most number of searches for the keyword. When you click on any of the top cities, it will show you the top stories from that region surrounding the #MeToo movement.

The visualization has been created in light of the Sexual Assault Awareness Month (SAAM). It is observed in April, and is an annual campaign to raise public awareness about sexual assault and educate communities and individuals on how to prevent sexual violence. You can check the visualization from the embed below.

Google explains how the visualization was created. Data from Google Trends has been used to create the search interest in #MeToo over time. It represents global trends of people searching for the movement from the top 300 searching cities every day.

The site also has a link to sexual assault resources, which include ways to get in touch with the Rape, Abuse & Incest National Network (RAINN) and the Trevor Project. Google has announced that it will give $500,000 in grants to RAINN and Girls for Gender Equity to do beyond just spreading awareness about sexual assault and harassment.

  • Published Date: April 19, 2018 2:43 PM IST