Micromax has expanded its Bolt series with four news phones – Bolt S302, D303, Q331 and Q338. The Bolt S302 and Bolt D303 are priced at Rs. 3,199, while the Bolt Q331 and Bolt Q338 are priced at Rs. 4,999 and Rs. 6,499. With the new low-cost smartphones, Micromax is targeting customers at the entry-level. Micromax says the Bolt series will address three core barriers, which it believes are hindering the faster smartphone adoption – total cost of owning the smartphone and data packages, hesitancy around using touchscreen and an evolved Android experience and English language UI making it difficult for consumers to make the shift. The company is offering pre-loaded Firstouch, a translator functionality app that helps translate from English to local Indian languages and vice versa, and also access Apps in App Bazaar in preferred language. Additionally, Micromax Bolt customers can also opt for either free WhatsApp or avail talk time worth Rs. 40 per month on Airtel for the first five months. Also Read - Micromax to launch new smartphones in India on December 15: ReportAlso Read - Looking for a smartphone at a budget? 5 best phones to consider under Rs 10,000
The Bolt Q338 has a 5-inch IPS display with 720p resolution. The phone runs Android Lollipop 5.1 and is powered by a 1.3GHz quad-core processor along with 1GB of RAM. It sports an 8-megapixel rear camera and 5-megapixel front facing camera. The phone comes with 8GB built-in storage and 32GB expandable via microSD. Connectivity options include 3G , Bluetooth , Wi-Fi and USB. Also Read - Micromax In Note 1 Pro tipped to launch in India by September end
The Bolt Q331 has a 5-inch IPS display with 480 x 854 resolution. It runs Android 4.4.2 KitKat and is powered by 1.2 GHz quad-core processor along with 512MB of RAM. The smartphone has 5-megapixel rear and 2-megapixel front cameras. Connectivity options include 3G , Bluetooth , Wi-Fi and USB. It is powered by a 2,000 mAh battery. It comes with 4GB of built-in storage and supports additional 32GB storage via microSD.
The Bolt S302 has a 4-inch display. It runs Android 4.4.3 and is powered by a 1GHz single core processor along with 512MB of RAM. It comes with 4GB of built-in storage, supports 32GB of expandable storage via microSD. The phone sports 2-megapixel rear camera and 1.3-megapixel front facing camera. It is powered by a 1,450 mAh battery.
The Bolt D303 has 4-inch display. It runs 1.3GHz dual-core processor with 512MB of RAM. The phone comes with 3.2-megapixel rear camera and 0.3-megapixel front facing camera. It is powered by a 1,300 mAh battery.
Commenting on the launch, Mr. Shubhajit Sen, CMO, Micromax Informatics, said, Around 70-80 million Indians convert from their feature phones to smartphones every year and more and more consumers will use a smartphone for their initial computing and Internet needs leapfrogging the PC and laptop generation.
WhatsApp is excited to partner with Micromax as it continues to offer affordable innovations that enable connectivity. With over 900 million active users around the world and India being an important part of that, we remain focused on helping people communicate in a way that has become a part of everyday life, said, Brian Acton, Co-Founder of WhatsApp.