Micromax is quite serious about comeback 2.0. Its return, though, isn’t based on the volume game. Rather, it appears to be more strategic in terms of product launches. And this mainly involves having the right products across appropriate price segments. Here, the company has a lot of catching up to do, especially in the 4G budget smartphone segment. While the Evok series focused on the online segment, the company is now turning its attention to the offline segment with the new Canvas 2. Also Read - Micromax In 2b launched with 5000mAh battery, 6GB RAM in India: Check price, specs
The offline-focused Canvas 2 is priced at Rs 11,999, and checks all the specs boxes for the contemporary smartphones in this category. By the way, the Canvas 2 is also the first Micromax smartphone to come with Android Nougat out-of-the-box. Another USP is the Gorilla Glass 5 protection, which is a rarity at this price point. Moreover, with the Airtel partnership, you get free calls and data (1GB) for a good one year. I spent some time with the Canvas 2 today and here are my first impressions.
The Micromax Canvas 2 is a good looking device. Unlike 5.5-inch and larger phones, the Canvas 2 remains humble at 5-inch. It fits easily in your palm with necessary buttons such as volume and power button comfortably within the reach. The phone feels pretty light at 160 grams. It is slightly thick at 8.5mm. After having faced troubles with fingerprint scanner set up in the Evok Note, I found the fingerprint scanner on the Canvas 2 more subtle and easier to use. The scanner, which also doubles as the home button, fluidly merges with the bottom bezel. ALSO READ: Micromax Canvas 2 (2017) with Corning Gorilla Glass 5 protection launched for Rs 11,999: Specifications, features
On the back, the camera module sits on the top left corner whereas the Micromax logo at the center. The back, however, seems to be a fingerprint magnet and can get easily smudged. Overall, the Canvas 2 is a pleasant refresh in the Micromax lineup, especially the Evok, which has bit of mundane looks. If you are keen to know more about the look and feel of the smartphone, you can check out the video below:
Since I used the Evok Note very recently, it took me no time to get acquainted with the UI on the Canvas 2. The inclusion of Android Nougat should also mean it would be upgradable to next iteration of Android O, which releases later this year. Though it remains to be seen how disciplined Micromax will be about rolling out timely security and other relevant updates. The HD display delivered pretty decent legibility indoors and outdoors. A full HD resolution, however, could have been a welcome feature as most of the companies are able to deliver higher resolution displays around this price point. During my brief usage, the smartphone seemed to be a smooth performer. Though I d like to refrain from giving my verdict until we have run a barrage of tests on the device. But for the first impressions, it seemed pretty well. ALSO READ: Micromax Evok Note E453 Review: It ain t the Redmi Note 4 slayer
The camera is another highlight of the smartphone. It comes with a 13-megapixel rear camera with LED flash, and a 5-megapixel front camera for selfies. The rear camera comes with a bokeh effect, which I could not test at the launch event, but appears to be filling up for the trend of dual-cameras and DSLR-like effects. There s beautification mode as well. The selfie camera seemed pretty okay as well. But as I said earlier, wait for our detailed review to get our final say on the overall performance.
The Canvas 2 looks fairly a competitive device for its price range. Too bad it s not available for the online consumers. What makes the Canvas 2 a more attractive proposition is the data bundle from Airtel, which is available for one year. Also, there s the one-year screen replacement warranty. And then it is an offline-focused, which means there s an instant purchasing gratification. That being said, the race for the Canvas 2 is not without competition. At this price point, it will be taking on some of the popular budget smartphones such as the Xiaomi Redmi Note 4, Lenovo K6 Power, Honor 6X and Coolpad Cool 1 Dual. For the offline segment, Xiaomi and Lenovo have recently launched the Redmi 3s Plus and Lenovo K6 Note respectively.