Micromax over the years has become a viable smartphone brand, with its Canvas series of smartphones proving to be highly popular. It has hit the right notes by providing a premium smartphone experience at very affordable price points, while Samsung and other vendors are still at the far end of the pendulum. Now the company is pushing things further with the Canvas 4 for which the company launched a massive marketing campaign and opened pre-bookings on June 28. And after creating much hype in the market, it today finally launched the Canvas 4 A210 priced for Rs 17,999. We managed some time with the phone and read on to check out our first impressions.
Beginning with the looks and build quality, the phone is designed well and is tougher than the previous Micromax models owning to the aluminium band that’s wrapped around it and it also has a iPhone 5 chamfer that lends it a more premium feel. From the front and back it’s basically made up of plastic. It is pretty light too.
The Canvas 4 features a 5-inch 720p IPS panel which offers crisp and clear visual experience. The user interface seemed pretty smooth and even swiping on the phone-screen worked flawlessly. There are three capacitive keys for home, setting and back functions given at the bottom of the front panel, and a 5-megapixel camera at the top.
On software front, the phone runs on Android 4.2.1 out-of-the-box, and will receive OTA updates directly from the company. It also packs in some new gesture controls and other features, and the most noticeable would be the new gesture based unlocking of screen. So user will have to either blow on the screen or shake the phone to unlock the screen, which might sound interesting to some and weird to others.
The back houses a 13-megapixel camera with auto focus and flash light. It comes with 5-element lens like the iPhone 5, and can take 99 shots in one go on burst mode, and also offers a vertical panorama mode. The camera produced some good pictures taken in some dim light inside a hall. However, we will only be able to say more after reviewing the device. In terms of videos, Micromax has added some new features including pinning the video to the home screen, and watching thumbnails of multiple videos at one time.
The Canvas 4 uses the same processor as the Canvas HD A116. It is powered by the same MediaTek ARM Cortex A7 quad-core CPU clocked at 1.2GHz with 1GB of RAM. However, this one packs in a good 16GB of internal storage, out of which 10GB is available for user.
In terms of battery, it comes with a 2000-mAh battery which the company claims would survive for two days of normal use on 2G on one full charge. This might sound impressive, but can only be assured after we review the device.
Micromax has tried to pit the Canvas 4 against the likes of Samsung and some domestic brands by adding gesture controls and other customized features. Though it does look promising in terms of features, and build we will reserve a final take on the phone for our review.