comscore Micromax integrates Uber services in its Around platform
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Micromax integrates Uber services in its Around platform

Micromax Around is a platform that allows one to book cabs, hotels, food, etc without needing to install separate apps.

Micromax Around- Uber

Micromax announced Around Yu (later rebranded as Around) back in 2015 with the idea of offering its users most commonly used utility services such as food, shopping, hotel or cab bookings, etc through a single interface. The platform allows one to use these services without having to separately install the related apps. Micromax has now announced an exclusive partnership with Uber for its Around platform. This means Micromax users will now be able to book Uber cabs right from Micromax Around platform without the need to download the Uber app. Also Read - Micromax Airfunk 1, Airfunk 1 Pro starting at Rs 1,299 launched in India

Also Read - Micromax In 2b first impressions: A decent desi phone at budget

The ride-hailing service will work in the same manner as on the dedicated Uber app. To book a ride, simply tap on Uber in the Around platform and click on available Uber rides from the drop down menu. Enter your destination and proceed to booking. Users will be also able to link their Uber account to Around platform, get ETA and fare estimate for Uber rides, all without having to download the Uber app. The Micromax-Uber partnership will offer the integrated services over the next three years. Users will have both on-device integration and factory uploading of Uber app on Micromax devices. The integrated Uber service will be available for all new Micromax users and will be gradually rolled out to existing users. Also Read - Micromax In 2b launched with 5000mAh battery, 6GB RAM in India: Check price, specs

When it was announced, Around offered options from the likes of Zomato, shopping deals from Scandid, travel deals from Ixigo, and cab options from the likes of Ola, Taxifor Sure, among others. BGR India asked Micromax, if Ola continues to be featured on the platform.

This partnership provides a seamless native in-app (Ride Booking) experience for all Micromax customers using Around platform , without the need of opening or downloading the Uber Application separately. It is a first of its kind native / API integration, where two such organisations have cooperated to open their in-app integrations to create a customized exclusive experience for Micromax and Uber customers, said the company in a statement.

This will be available exclusively to consumers of Around with Micromax Devices and Uber Services live across India as available. The Partnership with Uber is the first of its kind integration. Micromax does not have any such partnership with Ola. However, Ola could be available on Around through Ixigo, which is a meta search aggregator for travel. Micromax had announced a strategic partnership in Ixigo last year and all travel services ( hotels, flights etc.) in Around are through Ixigo, it further said.

Micromax, one of the top handset makers in India, recently reported decline of 25-30 percent in online sales following demonetization especially as many orders were in cash-on-delivery mode. Besides suffering sales online, the company said its supply chain was dented and there was a 15-18 percent decline in sales in the last few weeks. ALSO READ: Micromax rebrands Around YU platform to Around , to roll out on all Micromax smartphones

Mobile is increasingly becoming the 24×7 companion for a user and the native experience combined with host of services are driving that trend. In the recent days, Indian economy has witnessed mobile playing a vital role right from digi-payments to travel to music to social engagement. This partnership will help Uber unlock growth across the huge user base of Micromax in India and also help our consumers get the best in class experience from the leaders in ride sharing. Our focus, going forward, will be on building native experiences that will bring alive a connected ecosystem, Rahul Sharma, Co-Founder, Micromax Informatics said while announcing the strategic partnership. ALSO READ: Uber adds timer to help carpooling passengers board on time

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  • Published Date: December 20, 2016 4:37 PM IST
  • Updated Date: December 20, 2016 6:24 PM IST



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